Tag Archive | television

Key Trends Shaping the Cross-Platform Media Landscape

US digital media marketing research

The lines between desktop, mobile, TV and film are beginning to blur as the various platforms are often more distinguished by differences in use case than by the underlying technology. As a result, there are a new host of issues and solutions facing marketers and publishers.

Source: comScore

How to Make Sense of Digital Video Content Opportunities

digital video opportunities market research

Sorting through the myriad options for advertising opportunities can seem overwhelming. As brands shift budgets from linear TV to digital video, they are faced with decisions about what platforms work best, what publishers to partner with and how to assess campaign success in a fragmented, evolving media landscape.

Source: eMarketer

Why the U.S. Government will Mandate Open Pay-TV Platforms

open innovation pay-tv market research

Instead of spending nearly $1,000 over four years to lease a set of behind-the-times boxes, American families will have options to own a device for much less money that will integrate everything they want — including their cable or satellite content, as well as online streaming apps — in one, easier-to-use gadget.

Source: Whitehouse.gov

Netflix Now Reaches Two-Thirds of American OTT Video Users

over the top video market research

Netflix continues to grow its user base in the U.S. market, with 126.9 million people expected to use it this year. That equates to 67.9% of OTT video users. Among the OTT service providers, only YouTube has more users than Netflix—176.1 million, which equates to 94.3% of OTT users.

Source: eMarketer

The U.S. Cross-Platform Media Landscape Trends in 2016

digital media market research

The lines between desktop, mobile, TV and film are beginning to blur as the various platforms are often more distinguished by differences in use case than by the underlying technology.

Source: comScore

Broadcast TV Decline Forces the Legacy Media to Evolve

broadcast TV market research

As in the US, where live TV viewing sank 8% in the 25-34 year olds last year, younger people in the UK are also shifting their viewing online. The 25-34 year old UK viewers watched 7% less television last year. UK youth has also adopted the smartphone as their device choice.

Source: nScreenMedia

Smart TVs Top List for OTT Video Streaming Devices

Smart tv market research

Why are traditional pay-TV services being disrupted by alternative lower-cost video entertainment services? Perhaps it’s due to the apparent ease-of-use in searching for something to watch.

Source: Digital Lifescapes

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