Tag Archive | television

How Streaming Video Demand is Driven by Innovation

streaming video market research

Access to movies (50 percent) is the top reason why consumers pay for streaming video services; viewing complete seasons of TV shows (45 percent) is a close second and has increased 6 points in just six months.

Source: Digital Lifescapes

U.S. Digital Video Streaming Gained Momentum in 2016

TV streaming video market research

Nielsen conducted an analysis to determine how many U.S. homes own various devices and how data has trended over time. Today, just over 23% of TV homes own a digital streaming device such as an Amazon Fire TV, Apple TV, Google Chromecast or Roku, up from 19% in June 2016.

Source: Nielsen

Pay TV Market is Still Driven by the Legacy Media Mindset

pay-tv television market research

From the perspective of overall market growth, the pay TV sector hardly seems like the most attractive investment, with many researchers foreseeing slim growth in users or revenues this decade.

Source: eMarketer

Digital and Mobile Media Gains Momentum in France

digital media France market research

Next year will mark a major milestone for media consumption in France. According to eMarketer’s latest forecast of time spent with media, the average adult will spend more time with digital media per day than TV, a first for that country. Also next year, time spent with mobile devices will surpass desktop and laptop time.

Source: eMarketer

Pay-TV High Cost Continues to Drive Shrinking Demand

pay-TV market research

The traditional pay-TV industry is anxious to appeal to young consumers, who subscribe at much lower rates than other age groups. This market segment includes both cord-cutters, who have dropped pay-TV, and cord-nevers, who have never subscribed (and likely never will, given the current cost of pay-TV services).

Source: Digital Lifescapes

American Digital Advertising Spend will Surpass TV in 2016

US digital marketing market research

American advertisers are flocking to digital marketing at the expense of traditional formats. But the latest data shows the shift accelerating faster than expected in the U.S. market. According to the eMarketer latest forecast, digital will overtake TV ad spending this year for the first time.

Source: eMarketer

LatAm Pay-TV Subscribers to Reach 83.56 Million in 2021

Latin America TV market research

Twenty-five pay-TV operators will generate 88 percent of the Latin American subscribers by end-2016 – again this share will be maintained until the end of the forecast period. The regional pay-TV subscriber total will climb from 72.02 million by end-2016 to 83.56 million by 2021.

Source: Digital TV Research