Tag Archive | television

U.S. Pay-TV Provider Video Subscribers Decline

U.S. Pay-TV Provider Video Subscribers Decline

The largest pay-TV providers in the U.S. — representing about 93% of the market — lost about 1,530,000 net video subscribers in 2Q 2019, compared to a pro forma net loss of about 420,000 subscribers in 2Q 2018. The future outlook is equally gloomy.

via Leichtman Research Group

Savvy Advertisers Adopt Streaming Video Platforms

Savvy Advertisers Adopt Streaming Video Platforms

Advertising expenditure attributed to OTT TV episodes and movies will more than double between 2018 and 2024 to reach $56 billion across 138 countries. Online TV and video ads have been considerably boosted by the rapid growth in mobile advertising.

via Digital TV

Why Digital Media Niche is the New Mainstream

Why Digital Media Niche is the New Mainstream

“Marketing of media brands is locked in a transition phase, moving from the old model of one-to-many messaging to targeted digital campaigns. As in all transitions, the old and new models will co-exist for some time.”

via MIDiA

eSports: An Alternative Future for Televised Sports

eSports: An Alternative Future for Televised Sports

“The days of overpriced suspect hotdogs and rioting stadiums are far from over. Sports, despite their inability to retain cord-cutting TV viewers, remain an immovable part of the attention economy.”

via MIDiA Research

Why B2B Marketers Abandon Traditional Advertising

Why B2B Marketers Abandon Traditional Advertising

Outside of very specific cases, it’s tough for B2B advertisers to justify major investments in traditional TV or trade publications. The fleeting foothold of these media platforms is diminishing and there are no signs of that changing in the coming years.

via LinkedIn

Digital Media Growth and Engagement Study Findings

Digital Media Growth and Engagement Study Findings

According to Nielsen data, the share of time spent with ad-supported content on platforms (such as TV, radio, smartphones, video games and tablets) for adults in 2017 was 86% — a number that’s remained relatively flat over the past decade.

via Nielsen

Six Digital Video Trends for 2018

Eyeidea stock video portfolio

In 2018, eMarketer estimates, 181.5 million people in the U.S. will use connected TVs at least once per month — a number that amounts to just over 55% of the general population. By 2021, connected TV users will reach 194.4 million.

via eMarketer