Tag Archive | television

Pay-TV High Cost Continues to Drive Shrinking Demand

pay-TV market research

The traditional pay-TV industry is anxious to appeal to young consumers, who subscribe at much lower rates than other age groups. This market segment includes both cord-cutters, who have dropped pay-TV, and cord-nevers, who have never subscribed (and likely never will, given the current cost of pay-TV services).

Source: Digital Lifescapes

American Digital Advertising Spend will Surpass TV in 2016

US digital marketing market research

American advertisers are flocking to digital marketing at the expense of traditional formats. But the latest data shows the shift accelerating faster than expected in the U.S. market. According to the eMarketer latest forecast, digital will overtake TV ad spending this year for the first time.

Source: eMarketer

LatAm Pay-TV Subscribers to Reach 83.56 Million in 2021

Latin America TV market research

Twenty-five pay-TV operators will generate 88 percent of the Latin American subscribers by end-2016 – again this share will be maintained until the end of the forecast period. The regional pay-TV subscriber total will climb from 72.02 million by end-2016 to 83.56 million by 2021.

Source: Digital TV Research

Ultra High-Definition TV will Reach 189 Million Viewers

4k uhdtv video market research

The digital TV and video entertainment market will expand via online and mobile delivery of new media. This new growth will be driven by network operator owned services, such as Internet Protocol Television (IPTV), or through Over The Top (OTT) video streaming services such as Amazon Prime, Netflix and Hulu among others.

Source: Digital Lifescapes

Connected TVs are in 65 Percent of American Households

American Connected TV market research

According to the findings from a recent study, Connected TV devices are now in nearly two-thirds of all television households within the U.S. market. There are already more connected TV devices in U.S. households than there are pay-TV set-top boxes.

Source: Digital Lifescapes

U.S. Pay-TV Agrees to Reduce Set-Top Box Rental Burden

pay-tv set-top box market research

Americans spend $20 billion a year to lease pay-TV boxes, or an average of $231 annually, the FCC says. Set-top box rental fees have jumped 185 percent since 1994, while the cost of TVs, computers and mobile phones have dropped by 90 percent.

Source: Reuters

Exploring Business Models for OTT Video Entertainment

global OTT video market research

Smartphone and PC viewers prefer short-form content the most, at 66 and 55 percent, respectively. Tablets viewers spend little time with mid-form video, instead viewing is evenly split between long-form (43 percent) and short-form content (44 percent). Connected TV viewers watch long-form content 92 percent of the time with AVOD services.

Source: Ooyala