Tag Archive | television

Connected TVs are in 65 Percent of American Households

American Connected TV market research

According to the findings from a recent study, Connected TV devices are now in nearly two-thirds of all television households within the U.S. market. There are already more connected TV devices in U.S. households than there are pay-TV set-top boxes.

Source: Digital Lifescapes

U.S. Pay-TV Agrees to Reduce Set-Top Box Rental Burden

pay-tv set-top box market research

Americans spend $20 billion a year to lease pay-TV boxes, or an average of $231 annually, the FCC says. Set-top box rental fees have jumped 185 percent since 1994, while the cost of TVs, computers and mobile phones have dropped by 90 percent.

Source: Reuters

Exploring Business Models for OTT Video Entertainment

global OTT video market research

Smartphone and PC viewers prefer short-form content the most, at 66 and 55 percent, respectively. Tablets viewers spend little time with mid-form video, instead viewing is evenly split between long-form (43 percent) and short-form content (44 percent). Connected TV viewers watch long-form content 92 percent of the time with AVOD services.

Source: Ooyala

Pay-TV Providers Seek Growth with New 4K Video Offerings

4K video entertainment market research

ABI Research forecasts the 4K set-top box market will quadruple in size from less than two million units in 2015 to more than 7 million in 2016, and then grow by 46 percent annually through 2021.

Source: Digital Lifescapes

Pay-TV Sector Reports Global Market Share Transitions

global pay-tv market research

Worldwide pay-TV revenues — including subscription fees, PPV movies and TV episodes — for 138 countries will grow by $99 million between 2015 and 2021 to reach $205.92 billion. That follows a 19.5 percent growth rate between 2010 and 2015, according to the latest market study by Digital TV Research.

Source: Digital Lifescapes

Key Trends Shaping the Cross-Platform Media Landscape

US digital media marketing research

The lines between desktop, mobile, TV and film are beginning to blur as the various platforms are often more distinguished by differences in use case than by the underlying technology. As a result, there are a new host of issues and solutions facing marketers and publishers.

Source: comScore

How to Make Sense of Digital Video Content Opportunities

digital video opportunities market research

Sorting through the myriad options for advertising opportunities can seem overwhelming. As brands shift budgets from linear TV to digital video, they are faced with decisions about what platforms work best, what publishers to partner with and how to assess campaign success in a fragmented, evolving media landscape.

Source: eMarketer

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