Tag Archive | television

Digital Media Growth and Engagement Study Findings

Digital Media Growth and Engagement Study Findings

According to Nielsen data, the share of time spent with ad-supported content on platforms (such as TV, radio, smartphones, video games and tablets) for adults in 2017 was 86% — a number that’s remained relatively flat over the past decade.

via Nielsen

Six Digital Video Trends for 2018

Eyeidea stock video portfolio

In 2018, eMarketer estimates, 181.5 million people in the U.S. will use connected TVs at least once per month — a number that amounts to just over 55% of the general population. By 2021, connected TV users will reach 194.4 million.

via eMarketer

Internet-Enabled TV Connected Devices in 60% of U.S. Homes

Never have viewers had so many options to connect to streaming content on their television set. Whether it be an enabled multimedia device, game console, or smart TV, nearly 70 million TV households in the U.S. have access to at least one.

Source: Nielsen

When it Comes to Advertising Effectiveness, What is Key?

With the transformation of the advertising industry, the balance has shifted. And as a result, it’s important for advertisers to understand how the different levers of advertising affect sales so they can make better, more informed decisions about how to plan their campaigns.

Source: Nielsen

Digital Media Use in the UK is Displacing Broadcast TV

digital media UK market research

In 2017, digital media will be responsible for nearly half (49 percent) of UK adults’ daily time with major media, according to eMarketer, while time spent with traditional TV drops to less than a third of the total.

Source: eMarketer

Some Over-the-Top Video Subscribers Still Using Pay-TV

Video entertainment market research

Despite online TV rapidly growing in popularity, there’s no doubting the importance of the traditional TV set to the media consumption habits of internet users – even among those who are paying for an online TV service.

Source: GlobalWebIndex

Evolution of HDTV Gains New Momentum with HDR

HDR television market research

Consumer video entertainment is about to evolve, once again. High dynamic range (HDR) features will infiltrate some full high-definition (HD) television sets and thereby help to boost the emerging 4K TV set (UltraHD) market momentum.

Source: Digital Lifescapes