Tag Archive | television

When it Comes to Advertising Effectiveness, What is Key?

With the transformation of the advertising industry, the balance has shifted. And as a result, it’s important for advertisers to understand how the different levers of advertising affect sales so they can make better, more informed decisions about how to plan their campaigns.

Source: Nielsen

Digital Media Use in the UK is Displacing Broadcast TV

digital media UK market research

In 2017, digital media will be responsible for nearly half (49 percent) of UK adults’ daily time with major media, according to eMarketer, while time spent with traditional TV drops to less than a third of the total.

Source: eMarketer

Some Over-the-Top Video Subscribers Still Using Pay-TV

Video entertainment market research

Despite online TV rapidly growing in popularity, there’s no doubting the importance of the traditional TV set to the media consumption habits of internet users – even among those who are paying for an online TV service.

Source: GlobalWebIndex

Evolution of HDTV Gains New Momentum with HDR

HDR television market research

Consumer video entertainment is about to evolve, once again. High dynamic range (HDR) features will infiltrate some full high-definition (HD) television sets and thereby help to boost the emerging 4K TV set (UltraHD) market momentum.

Source: Digital Lifescapes

‘TV as a Service’ Revenue Will Reach $1.5 Billion in 2021

video TV entertainment market research

Video entertainment has evolved. ABI Research evaluates expectations of the TV as a Service (TVaaS) business model, and finds that TVaaS revenues will grow from 10% in 2016 to 35% of video software revenues in 2021.

Source: ABI Research

OTT Video Adoption in U.S. Homes Disrupts Pay-TV

OTT video market research

In December 2016, according to comScore data, more than 49 million homes – 53 percent of U.S. Wi-Fi connected homes – accessed at least one OTT service. Moreover, these households were active in viewing OTT content, doing so an average of 19 separate days during the month, and for 2.2 hours per usage day.

Source: comScore

Broadcast TV Measurement Responds to Audience Decline

broadcast TV market research

The appetite for on-demand video entertainment is healthy across all age groups, with the average person in the U.S. spending 30 to 50 minutes per day viewing content via OTT multimedia devices or DVR and VOD playback.

Source: eMarketer