Nearly all age brackets reported double-digit declines in TV viewing globally, with 14- to 17-year-olds abandoning the TV screen at the rate of 33 percent for movies and television shows and 26 percent for sporting events. It does, however, flatten among the 55 and older crowd — at six percent and one percent respectively.
Revenue from OTT television program advertising — that is, commercial advertising placed in full-length TV-quality programming delivered via broadband — is expected to grow nearly four fold between 2015 and 2020, according to TDG.
The installed base of U.S. connected TV sets reached 22 million in Q4 2014 — that’s up from 13 million in Q4 2013. The number of connected TVs now exceed that of Blu-ray disc players, which had an installed base of 20 million units in Q4 2014.
By 2025, mobile video will account for more than 20% of total video viewing minutes among U.S. consumers (including legacy TV). Television is also transforming from a social medium to an individual medium — defined by solitary viewers watching programs on smaller, more personal devices.
via TDG Research
The uptake of subscription video on demand (SVoD) services in China will rise to 28.3 million users and generate over $1.2 billion in 2016, accounting for 6 percent of overall pay-TV revenue. This development goes hand in hand with FTTH/B connections nearly doubling from 66 million in 2014 to 117 million in 2016.
via Pyramid Research
The ten leading pay-TV operators in the United States collectively lost 20,600 subscribers in the last quarter of 2014. Cable TV operators collectively lost over 800,000 digital television subscribers in all of 2014. While overall television subscriber numbers in America remain flat.
Thirty-one years ago, Apple and its agency Chiat/Day took a huge risk by attempting to define the Super Bowl Commercial as a cultural phenomenon. Prior to Super Bowl XVIII in 1984 people didn’t make a big deal of the commercials the way they do now, but one epic TV spot changed all that…
via Content Loop