Communications-Platform-as-a-Service Market Upside
CPaaS platforms provide a centralized management service for outbound communications including short message services (SMS), over-the-top (OTT) business messaging, rich communication services (RCS) and voice-over-IP (VoIP) services.
Why Mobile Messaging Adoption Expands Worldwide
More than half of the entire population of South Korea already use messaging apps, and several European markets are expected to tip past 50% soon. By 2019, 25.2% of world’s total population will be using mobile messaging apps.
Global Mobile Messaging Market Competition Escalates
Mobile network service provider revenue loss from ‘grey route’ application-to-person (A2P) traffic will amount to $62 billion over the next 6 years, despite the increased deployment of security measures, according to the latest worldwide market study by Juniper Research.
Source: Digital Lifescapes
Mobile Messaging Apps Reach 1.4 Billion Users Worldwide
Mobile phone messaging apps will be used by more than 1.4 billion consumers in 2015, that’s up by 31.6% on the previous year — and 75% of smartphone users say they’ve already used an over-the-top mobile messaging app, such as WhatsApp and Facebook Messenger.
Why Many Americans Prefer to Use a Mobile Feature Phone
92% of American adults own a mobile phone of some kind (68% are smartphones). Although these mobile devices are ubiquitous today, the share of adults who own one has risen substantially since 2004, when Pew Research conducted its first poll. At that time, 65% of Americans owned a cellphone.
Source: Pew Research Center
Mobile Messaging Revenue will Reach $112.6 Billion in 2019
According to Juniper Research, mobile and online messaging traffic will reach 160 trillion per year by 2019, that’s up from 94.2 trillion this year — equating to approximately 438 billion messages sent and received by users on a daily basis.
How Telco Innovation Deficit Impacts their Revenue Outlook
A recent study found 81 percent of mobile network operators (MNOs) cite decreasing revenues on traditional telecom offerings — such as SMS — as their most pressing concern. The decline of SMS is being attributed to the surge in over-the-top (OTT) services like WhatsApp, Skype and Facebook Messenger. The latest research by mobilesquared reveals uptake of these services is rising rapidly, with half of MNOs expecting the majority of their customers to be using OTT services in 2015.
8.16 Trillion SMS Text Messages will be Sent During 2013
SMS yielded the highest revenue for mobile network operators in 2012. SMS will continue to generate by far the biggest messaging revenues for the next 5 years. Note, the text message turned 20 years old, late last year.
In 2013, worldwide SMS traffic will exceed 8.16 trillion messages over the course of the year. Portio forecasts that SMS traffic will continue at a similar pace over the next four years, adding another 32 trillion messages by the end of 2017.
via Portio Research
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