B2B Marketing: How to Influence with Purposeful Narratives
“Companies that use thought leadership in their messaging effectively differentiate themselves in crowded markets – or with specific accounts – while maintaining a consistent story across form factors and channels.” – Discover how Purposeful Narratives will make your organization stand out from the competition.
via Forrester
2020 B2B Thought Leadership Impact Study
“B2B decision-makers and CXOs told us that strong thought leadership content not only strengthens a company’s reputation but also positively impacts RFP invitations, wins, pricing and cross-selling that occurs post-sale.”
via Edelman
National Innovation Policy Thought Leadership Trends
Government innovation policies have to be based upon, and directed towards improving, the performance and practices of the new industrial era. The way innovation occurs is changing – and so the indicators that measure it must respond to this new reality.
Commercial Storytelling: Leading with Purposeful Narratives
“To become a truly differentiated bellwether in your market sector, start by raising the bar of expectations for your leadership team. Envision a ‘movement’ that you can passionately lead in the marketplace — as the recognized #1 or #2 influencer.”
via LinkedIn
Real Thought Leadership Requires Leading Thoughts
“To become a truly differentiated bellwether in your market sector, start by raising the bar of expectations for your leadership team. Envision a ‘movement’ that you can passionately lead in the marketplace — as the recognized #1 or #2 influencer.”
via LinkedIn
B2B Tech Storytelling: Leading with Purposeful Narratives
Cisco Systems is often referred to as a ‘bellwether’ stock, meaning it’s a leading indicator of the direction of the economy, or of a sector of the market, or the market as a whole. How did Cisco achieve that eminence with a remarkable internet-enabled worldview? It was partly via commercial storytelling.
The Compelling Business Case for Curiosity
In the survey of more than 3,000 employees, 92 percent credited curious people with bringing new ideas into teams and organizations and viewed curiosity as a catalyst for job satisfaction, motivation, innovation, and high performance. Yet executives’ actions often tell a different story.
via HBR
How to Market Professional Services via Workplace Culture
When people find businesses intentionally delivering the kinds of distinctive, hassle-free experiences they crave, they can’t wait to tell their peers about it. The consistent delivery of competence, attention, and care is fueled by a healthy workplace culture.
Why Savvy Executives Embrace Creative Thought Leadership
Thought leadership content is a common staple within executives’ content marketing programs. According to research, almost half of professionals worldwide produce thought leadership content to stand out from competitors, as well as to earn notoriety for their company or themselves.
Source: eMarketer
Why B2B Marketers Outsource Content Creation Projects
More B2B marketers are realizing the benefits of content marketing as a method to generate leads and drive customer engagement. But even as marketers recognize the importance of the discipline, many still struggle with the logistics necessary to produce compelling content.
Source: eMarketer
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