Yes, organizations value artificial intelligence (AI) capabilities, however, they lack confidence in their team’s readiness for implementation — 53% of survey respondents say business users are unclear about what they expect. They need guidance.
“Seventy-one percent of executives surveyed by Gartner said they had plans to deploy sales enablement tools to support sales training, coaching and onboarding in the next two years,” said Hilbert. “Seventy-seven percent indicate they were in the process of, or are going to, deploy sales digital content management or guided selling tools in the next two years.”
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Executives tend to relegate cybersecurity to the IT department. That is a mistake, because cyber incidents affect the entire organization. We should conduct regular cybersecurity drills, as we do fire and safety drills. That’s where tabletop exercises can play a big role.
More CTOs are being tasked to assess the commercial applications of augmented and virtual reality technologies. These systems are increasingly being applied, due to their ability to provide immersive training environments, accurately simulate dangerous situations, and avoid costly travel and equipment-related expenses.
Source: Digital Lifescapes
Phishing (72%), spyware (50%), ransomware (49%) and Trojans (47%) are the threats most seen by respondents’ organizations, but not all of these have significant impact. When it comes to impact, phishing causes the most damage, and 40% of survey respondents experienced phishing attacks, including spearphishing and whaling in the last year.
Source: SANS Institute
“In order to succeed, our thinking and skillset needs to be too, failing to do so will result in an even larger skills gap than what currently exists and will not only affect organisations who need to adapt their marketing to new innovative audience engagement strategies, but also decrease the opportunities for people looking to advance or enter a career in marketing.”
Source: Digital Marketing Magazine