How Content Marketers Influence Business Leaders

“Looking at the marketing subtopics that influenced business over the years, we find only three: marketing communications, customer relationships and channel management. The only one consistently on an uptrend since the 2000s is marketing communications.”

via INSEAD Knowledge

Commercial Transmedia – Welcome to the Video Generation

The gen.video continuum is intended to provide a general roadmap for the industry and give organizations strategic milestones to move to best in class transmedia storytelling that connects influencer marketing on social media with ecommerce.

Source: Realtime Report

How Commercial Storytelling Transforms Brand Marketing

More companies today are using storytelling to recruit and train new employees – Apple, IBM, 3M, Nike, Coca Cola, Disney, Microsoft, NASA, and other forward-thinking organizations. As social media becomes more mainstream, they’re using storytelling to engage prospective customers.

Source: Biznology

Domain: Transmedia Storytelling

Welcome to Domain, an experiment in Transmedia performance. This story will unfold from June to September 2016, both online and in Austin, Santa Fe, Kansas City, Nebraska City, Billings, and San Marcos.

Source: Domain

The U.S. Cross-Platform Media Landscape Trends in 2016

The lines between desktop, mobile, TV and film are beginning to blur as the various platforms are often more distinguished by differences in use case than by the underlying technology.

Source: comScore

Transmedia Storytelling – Learn Multi-Platform Marketing Skills

Learn how to tell compelling stories across multiple platforms, such as books, films, games and TV, during this six-week, totally free, online course – hosted by Sungkyunkwan University (SKKU).

Source: FutureLearn

Online Commercial Storytelling Interactive Design Examples

Effective storytelling requires that you use visual and user interface design to create something that people want to interact with. In this piece, we’ll explain some key techniques illustrated with plenty of live examples.

Source: TNW

B2Bs Choose Content Marketing Quality Over Impression Quantity

Remarkable content marketers can easily stand out from the herd of bland competitors that still focus on counting trivial advertising impressions. Why? Because the savvy business-to-business (B2B) marketers want quality over quantity when it comes to lead generation.

via eMarketer

Transmedia: Led Zeppelin – Physical Graffiti Anniversary

Led Zeppelin’s classic album Physical Graffiti is celebrating its fortieth anniversary this year by giving viewers the chance to experience the album in an entirely new way. The band teamed up with Interlude to create an interactive experience.

via Future of Storytelling

Transmedia: How Journalists can Adopt Virtual Reality Tools

To tell the stories of family farmers in Iowa, Gannett created a 3D environment using a video game engine so that readers could walk around a 100-year-old farm. At certain points in the farm, readers can watch 360-degree videos that elaborate on the journalist’s reporting.

via Knight Center