Why Mobile Content Marketing Expertise is Not Optional
If you’re an American digital marketing practitioner and you’re not already optimizing content for the mobile channel, then you are missing both a strategic and tactical market development opportunity. Mobile internet use is a mainstream activity. Mobile media consumption is commonplace.
Review the latest market study findings and see for yourself — mobile content marketing matters.
Smart Wearable Technology will Likely Experience Slow Growth
Hardly anyone has a wearable tech device — just 3% of U.S. internet users. While 22% of men and 13% of women said they would consider purchasing such a device if the prices dropped, 19% said they would never consider it.
It doesn’t help matters that the perceived benefits of wearable tech are still a bit blurry — especially for those outside the traditional early adopter zone.
American Marketers Shift their Digital Ads to Mobile Channels
Mobile advertising continues to grow faster than expected, largely at the expense of desktop ad spending, which is flattening or declining. U.S. mobile advertising spending will reach $9.60 billion by the end of this year, that’s up 120.0% from $4.36 billion from 2012.
In contrast, spending on ads served to desktops and laptops is expected to grow just 1.69% to $32.98, that’s down from 6.60% growth last year.
Exploring the Applications for Software-based Gesture Controls
While still a niche in high-end ultrabook and notebook PCs, gesture control is a good feature to use to help differentiate the product — at a small incremental cost — from the competition as well as the lower-end devices within the manufacturer’s own portfolio.
MRG expects that the software-based gesture controls will help propel the market to reach penetration levels of over 35% by 2018.
Emerging Business Models for New Smart Wearable Devices
A “smart wearable” product is an app-enabled computing device which is worn on, or otherwise attached to the body, while being used. In some cases a wearable device is also considered a fashion accessory.
A recent market study has revealed that the smart wearable device shipments — including smart watches and smart glasses — will approach 130 million by 2018, that’s 10 times more than was forecast for 2013.
Network Function Virtualization to be Deployed in Mobile Nets
The overall wireless packet core market grew more than 17 percent during the third quarter of 2013 versus the year-ago period, according to Dell’Oro. Regions outside the North American LTE market are now driving Evolved Packet Core (EPC) results. And EPC spending will accelerate in Europe and in China in the coming quarters.
Network Function Virtualization (NFV) technology furnished by leading vendors is now being trialed by mobile network operators. In 2014 and beyond, operators will begin deploying NFV EPC systems.
More Marketers Plan to Increase Online Video Advertising in 2014
Digital video viewing is mainstream, and eMarketer estimates that 182.5 million people in the U.S. market, or 75% of all internet users, will view digital videos this year.
Video advertising spending will increase by more than 40% in 2013 as well. Nearly 70% of agency executives planned to advertise on YouTube in 2014, while nearly one-quarter expect to run video ads on Twitter and about one in seven on LinkedIn.
Why Worldwide PC Shipments will Continue Decline in 2014
Personal computer shipments across the globe totaled 81.6 million units in the third quarter of 2013 (3Q13).
Compared with last year, the market contracted by -7.6% — slightly better than the projected decline of -9.5% for the quarter, according to the latest market study by International Data Corporation (IDC).
The Connected TV Trend is Now an International Phenomenon
TV sets connected to the Internet will reach 759 million by 2018, that’s up from 115 million in 2010 and the 307 million expected in 2013. This translates to 26.8% of global TV sets by 2018, up from only 5.1% in 2010 and 12.4% in 2013.
Connected TV is becoming more international. The U.S. will still command a third of connected TV sets in2013, but will fall to 23.5% by 2018. China will climb from 6.6% of the 2013 total to 16.4% by 2018.
You must be logged in to post a comment.