Tag Archive | trends

Central Bank of Sweden Considers a Digital Currency

digital currency market research

The central bank of Sweden is considering issuing a digital currency. If the so-called e-krona is introduced, Sweden would be the first European country to have central bank-backed virtual money, just as it was the first to issue paper banknotes more than 300 years ago.

Source: eMarketer

Technology, Media and Telecom M&A Reached $698.2 Billion

Davos WEF market research

The savvy CEOs anticipate that trends in 2017 are likely to follow the path of disruptive events in 2016. Change is the norm. Digital technology will continue to have a dramatic impact on legacy players in the marketplace.

Source: Digital Lifescapes

Why Bitcoin Benefits from a Global Networked Economy

bitcoin finance market research

Last year held plenty of surprises for investors, and they collectively helped make bitcoin the best-performing currency of 2016. The currency’s value more than doubled in 2016 to reach $1,029 on Tuesday, a three-year high.

Source: World Economic Forum

Exploring the Common Barriers to Big Data Use in Marketing

big data analytics market research

B2B marketers in Western Europe and the U.S. are mostly optimistic about big data and its future. However, according to new research, less than half of those surveyed believe their organization is ready to apply big data today.

Source: eMarketer

2017 Marketing Prediction: End of Native Advertising

2017 Brand Marketing market research

While everyone seemed to jump on the Native Advertising bandwagon a few years ago, the value of publishing content on a third-party site is minimal at best. Instead, brands will make a marked shift to publishing content on their owned sites.

Source: NewsCred

Self-Driving Cars and Trucks will Transform Global Economy

Ford, Google, Mercedes-Benz, Tesla, and Uber, among others, have all boldly declared that they will get fully autonomous cars and trucks on the road in the United States by 2021.

Source: IEEE Spectrum

Hybrid Cloud Deployments to Gain Momentum in 2017

hybrid cloud computing market research

Based on the findings from the ‘2016 Future of Cloud Computing’ survey, while ~50 percent of all companies either have a cloud-first or cloud-only strategy, some form of a cloud computing deployment agenda is now being reported among the vast majority of survey respondents.

Source: Digital Lifescapes