Between 2014 and 2019, digital media outlays by U.S. telecom advertisers will grow at a compound annual growth rate of 11.4% — that’s lower than any other industry. This year, digital advertising investments will reach $6.49 billion.
Based on forecasts for 138 countries, the number of digital TV homes will increase by more than 1 billion between 2010 and 2020 to reach 1.65 billion — that’s up by 180 percent, according to the latest worldwide market study by Digital TV Research.
The financial services industry is the third-largest in the U.S. market, in terms of digital advertising spending. Financial services firm’s digital ad spend will be up 14.5% to reach $7.19 billion, or 12.3% of all digital outlays in the U.S. during 2015.
The market for cloud infrastructure as a service (IaaS) is in a state of upheaval, as many service providers are shifting their strategies after failing to gain enough market traction, according to the latest worldwide market study by Gartner.
European car manufacturers are the recognized leader of design innovation, but the U.S. automotive industry will spend $7.30 billion on digital advertising in 2015 and will continue to grow their digital spend — reaching $12.08 billion by 2019, according to eMarketer.
Digital advertising spending within the U.S. market will total $58.61 billion in 2015, and retailer ad outlays will comprise 22% of that figure, or $12.91 billion — by far outpacing all other industries, according to eMarketer.
Telecom network operators require substantial help from the vendor community. They need SDN and NFV platform professional services, starting with consulting, then planning, which leads to systems integration, and finally to training their technical staff to run these software-defined networks.