Tag Archive | trends

Explore the B2B Marketers Top Performing Content Categories

B2B Content Strategies

Most B2B marketers are not leveraging the most effective content types. When asked about the types of content created for lead generation, respondents were most likely to cite product brochures; however, when asked about which content delivered great sales leads, just 9% rated brochures as effective.

via eMarketer

Cisco Midyear Security Report Reveals New Cyber Threats

Cisco Midyear Security Report

The Angler Exploit Kit represents the types of common IT security threats that will challenge organizations as the digital economy and the Internet of Everything (IoE) create new attack vectors and monetization opportunities for adversaries.

via The Network

Digital Media Year-Over-Year Growth Reaches $1 Billion

digital media marketing trends

With marketer demand for digital media exploding, a new Standard Media Index analysis has pinpoint with a high level of accuracy just how much the shift to new media has cost the traditional channels. The overall market is up $1 billion YoY (+1%), representing digital’s organic growth.

via Standard Media Index

Why Digital, Mobile and Social Marketing is Still Challenging

Digital, Mobile and Social Marketing

There’s no doubt that advertisers are funneling money into digital, mobile and social (DMS) campaigns. However, recent research suggests that more than 70% of marketers are still struggling to deliver an audience across these online channels.

via eMarketer

Enterprise Mobility Applications Require Automation Solutions

Enterprise Mobility Applications Automation Solutions

Today’s commercial smartphone and tablet users are demanding better, faster performance from their field service organizations. As a result, the pressure to excel is generating interest in new enterprise mobility technologies — such as the various forms of mobile communication management.

via Digital Lifescapes

Telco Digital Service Revenues will Reach €440 Billion in 2018

Telecom Industry Digital Services IoT

In total, key IoT and OTT markets already represent close to 245 billion EUR, and could reach 440 billion EUR in 2018 — that’s close to one third of telecom market revenue. Telcos can potentially benefit from a rich number of opportunities around these new digital service markets.

via IDATE

Power Industry Transformation and Digital Business Models

Power Industry Transformation

“New market and business models will become established as a result of this energy transformation and could quickly eclipse current company strategies. At risk for energy companies is their distribution channel to end customers, which upstarts could disintermediate, just as Amazon did to incumbent publishers and booksellers.”

via S+B

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