Tag Archive | trends

Why PC Market Growth is Now Expected to Resume in 2017

personal computer market forecast windows 10

Although IDC had expected the second quarter of 2015 to be a transition period, final results nonetheless shrank even more than expected due to the ongoing large inventory of notebook PCs from prior quarters and severe constraints posed by the decline of major currencies relative to the U.S. Dollar.

Source: Digital Lifescapes

Profile of Worldwide Digital Strategy Consulting Services

digital busoness strategy consulting services

IDC published three reports that cover three unique digital domains. As digitization shifts from a temporal to a foundational driver of everyday business across virtually every industry, effective digital business strategies become a competitive requirement.

Source: IDC

Mobile Reaches 51.9% of Digital Ad Spending in U.S. Market

mobile digital marketing advertising

This will be a benchmark year for advertising spending in the U.S. market, as the mobile channel surpasses desktop spending for the first time, eMarketer predicts. Mobile will account for 51.9% of total digital spending in 2015.

Source: eMarketer

Video Games in the Cloud are Driving Upside Growth

video games in the cloud

In 2014, 69% of video game software revenues were generated by digital sales and distribution, compared with 22% in 2008. Revenues from dematerialisation have experienced an average annual growth of 26.8% over the period, compared with 9.7% for revenues from physical sales.

Source: IDATE

U.S. Broadcast TV Advertising Decline will Continue to Grow

television advertising revenue decline

In the first week of August a handful of media conglomerates — including Viacom, Disney and Discovery Communications — reported disappointing earnings, citing soft TV advertising revenue due to decreased viewership among millennials and young adults. A total of seven companies lost a total of over $35 billion of their market cap, per the Wall Street Journal.

via TBR

Mobile Internet Growth to Reach $850 Billion by 2018

mobile internet applications

With 89 mobile internet unicorns now worth almost $1 trillion, the market is hot. Mobile messaging returned around 12x, navigation 11x, games 6x, app store/distribution 5x, social networking and books 4x, and photo & video 3x on the $15 billion invested in these sectors in the last 5 years.

Source: Digi-Capital

More American Retailers are Planning Mobile Applications

US retail mobile channel strategy

Retail IT execs polled in the U.S. market cited several mobile-centric items when asked about their key objectives in the next 18 months — including advancing a mobile commerce strategy (32%), expanding multi-channel initiatives (22%) and developing new payment technologies (46%).

Source: eMarketer

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