Tag Archive | trends

Customer Experience is a Key to Digital Transformation

digital transformation market research

Marketers talk a big game when it comes to prioritizing digital transformation, but executing innovative digital campaigns using siloed or outdated technology isn’t easy according to recent market studies.

Source: eMarketer

Strong Encryption is Essential to Our Security, Not a Barrier

data encryption market research

Internet trust and secure communications are critical for growing the economy, spurring innovation, and promoting the free exchange of ideas in the United States. Any weakening of encryption will compromise the security of all users, stifle innovation, and reduce trust in the Internet.

Source: Internet Society

UK Considers Classifying Google and Facebook as Publishers

UK news media policy research

Karen Bradley, the UK culture secretary, has said the government is considering changing the legal status of Google, Facebook and other internet companies amid growing concerns about copyright infringement and the spread of extremist material online.

Source: The Guardian

Personal Computer Market Continues Downward Trend

personal computer market research

Personal computer (PC) manufacturers will find no relief from the latest overall industry assessment. Worldwide PC shipments totaled 67 million units in the third quarter of 2017 — that’s a 3.6 percent decline from the third quarter of 2016, according to the latest global market study by Gartner.

Source: Digital Lifescapes

Global IT Spending will Reach $3.7 Trillion in 2018

global information technology market research

The ongoing momentum for progressive digital transformation projects continue to fuel IT infrastructure investments across the globe. Open innovation, that will be enabled by emerging business technologies, is the commercial catalyst that can drive a strategic competitive advantage.

Source: Digital Lifescapes

When it Comes to Advertising Effectiveness, What is Key?

With the transformation of the advertising industry, the balance has shifted. And as a result, it’s important for advertisers to understand how the different levers of advertising affect sales so they can make better, more informed decisions about how to plan their campaigns.

Source: Nielsen

Why European Tech Giants are Based in Scandinavia

European technology leader market research

Although the UK is home to the largest cumulative value of $1 billion-plus tech firms in Europe, the continent’s biggest companies are found in Scandinavia. Spotify is by far Europe’s most highly valued tech company.

Source: World Economic Forum