Tag Archive | trends

Why Cloud Brokerage Hasn’t Gained Much Adoption

Cloud service brokerage market development is still in the early stages. A recent survey of enterprise cloud adopters showed a near even three-way split between adopting, considering or not planning to adopt brokerage services, according to the latest market study by Technology Business Research (TBR).

via Digital Lifescapes

Why Open Innovation Success is Attracting More Followers

open innovation

Reaping the benefits of Open Innovation, such as lower R&D costs and shorter time to market, takes experience. Discipline and proper management are needed to ensure that risks and rewards are optimally allocated across the spectrum of actors involved. The choice of partner is also key.

via World Economic Forum

How Mobile Internet Traffic is Advancing LTE Deployments

Mobile Internet

At the end of 2014, LTE-Advanced covered its first 100 million people worldwide — that’s just 4 years since the network technology inception. ABI Research predicts that the coverage will reach 1 billion mobile subscribers in 4 more years.

via Digital Lifescapes

Telecom Providers Seek More Virtualization, Cloud Services

Propelled by API exposure platforms and enterprise services, the global market for service delivery platform (SDP) software and services grew 13 percent in 2014 to just under $4.7 billion. Virtualization and cloud computing is a hot topic throughout the communications industry right now, and the service delivery platform segment is no exception.

via Infonetics Research

Why Savvy Mobile Marketers Follow the Path to Google Apps

2014 saw a major shift in mobile advertising impressions. According to recent data, Google Android grew its share of mobile ad impressions worldwide by more than 66% between Q4 2013 and Q4 2014 — leapfrogging Apple iOS to claim first place.

via eMarketer

Mobile Cloud Applications will Realize Epic Growth by 2019

Mobile Cloud Applications

The ongoing adoption of more powerful mobile devices and machine-to-machine (M2M) connections are key contributors to significant mobile data traffic growth, according to the latest annual update of the Cisco Visual Networking Index (VNI) Global Mobile Data Traffic Forecast.

via Digital Lifescapes

Native Advertising Forecast to Reach $10.7 Billion in America

Native Advertising

By now, it’s become obvious that native advertising will continue on a strong growth trajectory over the coming years. For example, estimates by BI Intelligence forecast that U.S. native ad spending would rise by 35.4% in 2015, to $10.7 billion.

via eMarketer

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