Although IDC had expected the second quarter of 2015 to be a transition period, final results nonetheless shrank even more than expected due to the ongoing large inventory of notebook PCs from prior quarters and severe constraints posed by the decline of major currencies relative to the U.S. Dollar.
Source: Digital Lifescapes
IDC published three reports that cover three unique digital domains. As digitization shifts from a temporal to a foundational driver of everyday business across virtually every industry, effective digital business strategies become a competitive requirement.
This will be a benchmark year for advertising spending in the U.S. market, as the mobile channel surpasses desktop spending for the first time, eMarketer predicts. Mobile will account for 51.9% of total digital spending in 2015.
In 2014, 69% of video game software revenues were generated by digital sales and distribution, compared with 22% in 2008. Revenues from dematerialisation have experienced an average annual growth of 26.8% over the period, compared with 9.7% for revenues from physical sales.
In the first week of August a handful of media conglomerates — including Viacom, Disney and Discovery Communications — reported disappointing earnings, citing soft TV advertising revenue due to decreased viewership among millennials and young adults. A total of seven companies lost a total of over $35 billion of their market cap, per the Wall Street Journal.
With 89 mobile internet unicorns now worth almost $1 trillion, the market is hot. Mobile messaging returned around 12x, navigation 11x, games 6x, app store/distribution 5x, social networking and books 4x, and photo & video 3x on the $15 billion invested in these sectors in the last 5 years.
Retail IT execs polled in the U.S. market cited several mobile-centric items when asked about their key objectives in the next 18 months — including advancing a mobile commerce strategy (32%), expanding multi-channel initiatives (22%) and developing new payment technologies (46%).