Tag Archive | trends

New Hearables Join Wearables in the Internet of Things

smart hearable market research

A new worldwide market study by Juniper Research has found that revenue from the overall category of ‘smart audio’ hardware will more than triple over the next four years, rising from an estimated $1.4 billion this year to over $5.5 billion by 2020.

Source: Digital Lifescapes

More Savvy American Marketers Embrace Agile Methods

digital transformation market research

Recent survey found that a little more than half of U.S. marketers said they have begun to embrace Agile Marketing methods — an iterative approach to planning and executing activities derived from the often used Agile Software development methodology.

Source: eMarketer

Total Global IoT Revenue to Reach $3 Trillion by 2025

internet of things market research

Current estimates of the commercial impact from the Internet of Things (IoT) market opportunity are already being rated in the billions and trillions. Machina Research recently published its annual guidance on the growth of the global IoT market, adding more data and insight to the future projections.

Source: Digital Lifescapes

Alibaba eCommerce Business Gains New Momentum in China

e-commerce-in-china1

An expanding middle class coupled with faster internet service and greater mobile device uptake helped Alibaba to capture more than one-third (35.8%) of the $16.5 billion mobile advertising market in China in 2015 — that’s up from 26.4 percent in 2014.

Source: eMarketer

Why Mobile Payment Services are Very Popular in China

mobile-commerce-usability

Rather than reaching for their wallets, nearly two-thirds of smartphone users in China pay with their phone instead. According to the South China Morning Post, 64.7 percent of Chinese smartphone owners (424.5 million people) made regular mobile payments in June, 2016.

Source: Mobile Business Insights

RIO 2016 Olympics Online Video Entertainment Trends

RIO 2016 Olympics market research

A new study by Velti says that 40% of people planning to watch the Olympics in the U.S. will do so through two or more devices. Another study, from Influenster, found that more than half of U.S. women plan on watching the Olympics, but just 17% would stream the video.

Source: nScreenMedia

Why Open Cloud Infrastructure Options are Highly Valued

open hybrid cloud market research

As more companies choose to shift some of their IT platforms to cloud computing infrastructure, they seek information and guidance that will help them to evaluate the vendor leaders in the market. In particular, CIOs and enterprise Line of Business leaders want open architectures for their Hybrid IT scenarios.

Source: Digital Lifescapes

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