Tag Archive | trends

How Cognitive Computing will Transform Every Industry

cognitive computing market research

It’s forecast that the adoption of cognitive systems and artificial intelligence (AI) technologies across all industries will drive worldwide revenues from nearly $8.0 billion in 2016 to more than $47 billion in 2020.

Source: Digital Lifescapes

How Fintech is Driving the Digital Banking Services Market

fintech mobile banking market research

While many people now prefer digital banking and online channels, a sizable group still prefer an in-branch experience — particularly when compared with a call to the bank’s customer service center. While this continued to be the case in the past 12 months, it will change as more banks utilize multiple channels.

Source: Digital Lifescapes

Why More Organizations Prefer Hybrid IT Strategies

cloud computing trends market research

CompTIA ‘Trends in Cloud Computing’ study finds that over 90 percent of companies surveyed claim to use some form of cloud computing. However, more companies place themselves in the non-critical use category (38% in 2016 vs. 27% in 2014), rather than full production (33% vs. 42%).

Source: CompTIA

Coexistence: Adopting an Optimal IT Infrastructure Model

hybrid cloud computing market research

In previous global market studies, senior executive decision makers have stated that they are likely to always have a blend of traditional on-premises IT and cloud-based services. Cloud computing has enabled organizations to increase their overall utilization of existing IT assets.

Source: Business Technology Roundtable

Global SaaS Cloud Growth Driven by ERP and Collaboration

Global SaaS cloud market research

The worldwide enterprise SaaS market grew 33 percent year-on-year to reach well over $11 billion in quarterly revenues. While not the largest segment, ERP grew the most rapidly achieving 49 percent growth, while the largest segment, collaboration, grew by 37 percent.

Source: Synergy Research Group

New Hearables Join Wearables in the Internet of Things

smart hearable market research

A new worldwide market study by Juniper Research has found that revenue from the overall category of ‘smart audio’ hardware will more than triple over the next four years, rising from an estimated $1.4 billion this year to over $5.5 billion by 2020.

Source: Digital Lifescapes

More Savvy American Marketers Embrace Agile Methods

digital transformation market research

Recent survey found that a little more than half of U.S. marketers said they have begun to embrace Agile Marketing methods — an iterative approach to planning and executing activities derived from the often used Agile Software development methodology.

Source: eMarketer