Tag Archive | trends

Telecom Marketers are Focused on Mobile, Video and Native Ads

Telecom Marketing

Between 2014 and 2019, digital media outlays by U.S. telecom advertisers will grow at a compound annual growth rate of 11.4% — that’s lower than any other industry. This year, digital advertising investments will reach $6.49 billion.

via eMarketer

How China is Leading Digital Television Market Growth

Digital Television Market

Based on forecasts for 138 countries, the number of digital TV homes will increase by more than 1 billion between 2010 and 2020 to reach 1.65 billion — that’s up by 180 percent, according to the latest worldwide market study by Digital TV Research.

via Digital Lifescapes

Digital Ad Spend to Exceed $7B in the Financial Services Sector

Financial Services Digital Advertising

The financial services industry is the third-largest in the U.S. market, in terms of digital advertising spending. Financial services firm’s digital ad spend will be up 14.5% to reach $7.19 billion, or 12.3% of all digital outlays in the U.S. during 2015.

via eMarketer

Why Cloud Infrastructure is Still Viewed as an IT Commodity

Cloud Infrastructure

The market for cloud infrastructure as a service (IaaS) is in a state of upheaval, as many service providers are shifting their strategies after failing to gain enough market traction, according to the latest worldwide market study by Gartner.

via Digital Lifescapes

Digital Marketers in the American Auto Industry Lead Spending

US Auto Industry

European car manufacturers are the recognized leader of design innovation, but the U.S. automotive industry will spend $7.30 billion on digital advertising in 2015 and will continue to grow their digital spend — reaching $12.08 billion by 2019, according to eMarketer.

via eMarketer

Digital Marketing Shift Drives the Advertising Upside in America

US Digital Ad Spending

Digital advertising spending within the U.S. market will total $58.61 billion in 2015, and retailer ad outlays will comprise 22% of that figure, or $12.91 billion — by far outpacing all other industries, according to eMarketer.

via eMarketer

SDN and NFV Create a Demand for New Professional Services

SDN NFV professional services and training

Telecom network operators require substantial help from the vendor community. They need SDN and NFV platform professional services, starting with consulting, then planning, which leads to systems integration, and finally to training their technical staff to run these software-defined networks.

via TBR


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