Most B2B marketers are not leveraging the most effective content types. When asked about the types of content created for lead generation, respondents were most likely to cite product brochures; however, when asked about which content delivered great sales leads, just 9% rated brochures as effective.
With marketer demand for digital media exploding, a new Standard Media Index analysis has pinpoint with a high level of accuracy just how much the shift to new media has cost the traditional channels. The overall market is up $1 billion YoY (+1%), representing digital’s organic growth.
Today’s commercial smartphone and tablet users are demanding better, faster performance from their field service organizations. As a result, the pressure to excel is generating interest in new enterprise mobility technologies — such as the various forms of mobile communication management.
“New market and business models will become established as a result of this energy transformation and could quickly eclipse current company strategies. At risk for energy companies is their distribution channel to end customers, which upstarts could disintermediate, just as Amazon did to incumbent publishers and booksellers.”