Evolution of HDTV Gains New Momentum with HDR
Consumer video entertainment is about to evolve, once again. High dynamic range (HDR) features will infiltrate some full high-definition (HD) television sets and thereby help to boost the emerging 4K TV set (UltraHD) market momentum.
Source: Digital Lifescapes
Ultra High-Definition TV will Reach 189 Million Viewers
The digital TV and video entertainment market will expand via online and mobile delivery of new media. This new growth will be driven by network operator owned services, such as Internet Protocol Television (IPTV), or through Over The Top (OTT) video streaming services such as Amazon Prime, Netflix and Hulu among others.
Source: Digital Lifescapes
Ultra HDTV Shipments Reach a Monthly Record of 3 Million Units
Ultra high definition LCD TV panel shipments continue to rise. Shipments of 4K TV panels in April 2015 exceeded 3 million units for the first time — comprising 14% of all TV panels shipped globally during the month, according to IHS.
Strong Consumer Demand for Large Screen HDTVs in 2015
DisplaySearch has raised the global forecast for 2014 LCD TV shipments to 223 million units, that’s up 7% Year-over-Year on a unit basis and up 16% Year-over-Year on an area basis. The LCD TV shipment outlook for 2015 was also increased to 239 million units, as recent growth trends appear to be sustainable.
How Ultra HDTV Shipments Accelerated Worldwide in 2014
Although Ultra HD (4K) TVs have been available for several years now, shipments in 2014 have significantly accelerated due to broader competition and more accessible price points activating new consumer groups. 4K TV shipments jumped more than 500% Y/Y in Q3’14 to top 3 million units, bringing total shipments to 6.4 million units in 2014.
Why the Ultra-HD Video Ecosystem will Grow Slowly
To be totally honest, the introduction of 3D television was an anticlimax. Moreover, the initial forecasts for the upcoming adoption of 4K or Ultra-HD video were overly optimistic.
While 4K will ultimately reach the mainstream consumer, it will remain a niche market for another five years.
Are You Ready for 4K Video? – No Worries. Neither is Pay-TV
Rosy forecasts for consumer use of 4K or Ultra-HD video are overly optimistic, says TDG. While 4K will ultimately reach the mainstream, it will be a niche market for five years, with widespread viewing of 4K content arriving in 2019.
OTT streaming video will be the short-term driver of 4K, and pay-TV operators will likely follow.
Exploring Demand for Mobile Devices with Ultra HD Screens
People who view long-form video content on their mobile devices appreciate the new higher resolution displays. Quad HD (2K) screens currently occupy the premium end of the smartphone market. According to ABI Research, by 2015 we will likely see Ultra HD (4K) capable mobile devices.
Mobile devices with 4K screens are forecast to reach 478 million units by 2019.
High-Def Video Entertainment Options in America are Online
Over-the-top (OTT) video entertainment services such as Netflix, VUDU, and M-GO, which exclusively distribute content over the Internet, are more eager to embrace 1080p and Ultra HD for connected consumer electronics devices.
Meanwhile, pay-TV distributors are more likely to settle for 720p for their “TV Everywhere” offering.
Examples of Ultra High Definition TV Broadcasts in Action
The French Open tennis tournament has seen the first 4K TV transmissions over a digital terrestrial television network using H.265 compression. Channel 4K in Japan has begun the first regular broadcasts of 4K Ultra HD programming.
The World Cup 2014 in Brazil will be a major test bed for UHDTV coverage, but only a few people will be able to see it in their homes.
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