Tag Archive | video

Addressable Advertising Gains Momentum via Streaming

Addressable Advertising Gains Momentum via Streaming

Almost half of the TV homes in the U.S. (47%) have at least one enabled smart TV. And, 72% of homes use video streaming-capable TV devices. These numbers highlight a significant opportunity for brands, marketers and advertisers.

via Nielsen

Paywalls vs Advertising: Digital Media in Transition

Paywalls vs Advertising: Digital Media in Transition

“To remain successful in the saturated attention economy against huge competitors, inserting ad-supported aspects is an imperative for many digital providers. However, the old ways of ads – served, not sought; invasive, not useful; demanding, not intriguing – are no longer sufficient.”

via MiDiA

Exploring Government Adoption of Artificial Intelligence

Exploring Government Adoption of Artificial Intelligence

From transportation solutions to video-streaming applications, artificial intelligence (AI) permeates almost every aspect of our lives. This includes government, where AI is increasingly making an impact. Consider these public-sector examples.

via World Economic Forum

Savvy Advertisers Adopt Streaming Video Platforms

Savvy Advertisers Adopt Streaming Video Platforms

Advertising expenditure attributed to OTT TV episodes and movies will more than double between 2018 and 2024 to reach $56 billion across 138 countries. Online TV and video ads have been considerably boosted by the rapid growth in mobile advertising.

via Digital TV

eSports: An Alternative Future for Televised Sports

eSports: An Alternative Future for Televised Sports

“The days of overpriced suspect hotdogs and rioting stadiums are far from over. Sports, despite their inability to retain cord-cutting TV viewers, remain an immovable part of the attention economy.”

via MIDiA Research

U.S. Video Entertainment Market Disruption Update

U.S. Video Entertainment Market Disruption Update

U.S. pay-TV ‘cord cutting’ in 2018 increased by 25% from 2017, due to the overall growth of SVOD internet streaming services. Satellite pay-TV providers suffered the largest loss of subscribers, followed by cable and telco service providers.

via MIDiA Research

The Enterprise AR and VR Ecosystem is Driving ROI

The Enterprise AR and VR Ecosystem is Driving ROI

Mobile Augmented Reality has hundreds of millions of compatible and configured smartphones and tablets that could run enterprise mobile AR already, but active business users make up a very small percentage.

via Digi Capital