Tag Archive | video

Advertising will Lead Mobile Video Revenue to Reach $12B

mobile video market research forecast

Strategy Analytics foresees that the total mobile video market value, including premium payment, advertising revenue and spending on data transport will grow from $7.4 Billion in 2015 to reach $12 Billion in 2021 — that’s a 5-year CAGR of 8%. Subscription is replacing download as the biggest premium payment generator, accounting for 86% of the total premium revenues by 2021.

Source: Strategy Analytics

Outlook for the European Digital Pay-TV Market in 2015

video entertainment Europe

Digital video subscriber growth in Europe continues to outpace the overall TV market (including analog), with a 4.8% growth rate over the past 12 months — that’s compared to 3.4% for total tracked subscribers. Digital subscriber levels now exceed 102 million in Europe.

Source: Strategy Analytics

Global Video Index Shows Mobile Viewing Up by 110 Percent

mobile internet video entertainment

In their latest Index, Ooyala said 44% of all video views in the second quarter of 2015 were on mobile devices, that’s an increase of 844% since the second quarter of 2012, and a compound annual growth rate that exceeds 110%.

Source: Ooyala

Why Content Marketers Embrace Visual Storytelling Concepts

visual storytelling in content marketing

65% of senior marketing executives surveyed believe that visual assets are core to how their brand story is communicated. The majority believes the importance and use of visual assets (50% for photography, 60% for infographics and 79% for video) will only grow in the future.

Source: MediaPost

Digital Entertainment Revenue will Reach $300 Billion by 2019

digital entertainment market forecast

Digital entertainment now encompasses the inclusive aspect of services found on many smartphones, media tablets and connected TV sets. According to Juniper Research, the mobile and online entertainment industry will reach revenues in excess of $300 billion annually by 2019 — that’s up from $195 billion this year.

Source: Digital Lifescapes

Video Games in the Cloud are Driving Upside Growth

video games in the cloud

In 2014, 69% of video game software revenues were generated by digital sales and distribution, compared with 22% in 2008. Revenues from dematerialisation have experienced an average annual growth of 26.8% over the period, compared with 9.7% for revenues from physical sales.

Source: IDATE

Pay-TV Subscriber Losses Continue in North America

Pay-TV Subscriber Loss

The video entertainment distribution sector is still evolving. Case in point: the pay-TV operators within North America continue to be challenged during the second quarter of 2015, as significant new subscriber losses pose an ongoing threat to their core business model.

via Digital Lifescapes


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