Tag Archive | video

Virtual and Augmented Reality M&A Outlook for 2017

VR and AR market research

Where the Digi-Capital ‘Augmented and Virtual Reality Report Q1 2017’ deals database tracked $1.5 billion investments in the last 12 months up to Q1 2017, there was only $600 million of M&As in the same period.

Source: Digi-Capital

Online Adults in UK Double Their Usage of Digital Video

UK online video market research

Adults in the UK will spend an average of 53 minutes per day watching digital video this year, that’s more than double what it was five years ago. By 2019, 10.1% of daily media time, and almost 20.0% of daily time spent with digital activities, will be devoted to watching digital video.

Source: eMarketer

‘TV as a Service’ Revenue Will Reach $1.5 Billion in 2021

video TV entertainment market research

Video entertainment has evolved. ABI Research evaluates expectations of the TV as a Service (TVaaS) business model, and finds that TVaaS revenues will grow from 10% in 2016 to 35% of video software revenues in 2021.

Source: ABI Research

OTT Video Adoption in U.S. Homes Disrupts Pay-TV

OTT video market research

In December 2016, according to comScore data, more than 49 million homes – 53 percent of U.S. Wi-Fi connected homes – accessed at least one OTT service. Moreover, these households were active in viewing OTT content, doing so an average of 19 separate days during the month, and for 2.2 hours per usage day.

Source: comScore

How B2B Brands Leverage Buyer-Focused Video

According to the findings in the Demand Gen Report’s ‘2017 Content Preferences Survey’, 35 percent of B2B buyers said they prefer video and audio content that can be accessed on demand (easily via mobile devices) to other forms of content.

Source: THINK Marketing

Broadcast TV Measurement Responds to Audience Decline

broadcast TV market research

The appetite for on-demand video entertainment is healthy across all age groups, with the average person in the U.S. spending 30 to 50 minutes per day viewing content via OTT multimedia devices or DVR and VOD playback.

Source: eMarketer