The ten leading pay-TV operators in the United States collectively lost 20,600 subscribers in the last quarter of 2014. Cable TV operators collectively lost over 800,000 digital television subscribers in all of 2014. While overall television subscriber numbers in America remain flat.
The increased adoption of IPTV in the Asia-Pacific region has resulted in significant growth of the Global IPTV Market, leading to a projected CAGR of 20.32 percent from 2014 to 2019, says research firm TechNavio. IPTV operators in the APAC region are focused on increasing their customer base and revenue through promotional campaigns and providing services with low installation costs.
As consumers have shifted their viewing to interactive devices, creators are free of many of the limitations of broadcast television, but few have taken advantage of this fact. Why not embrace interactivity and innovate on formats that television simply cannot accommodate?
Digital video viewing in Western Europe is becoming increasingly common. However, in the four continental EU-5 nations — France, Germany, Italy and Spain — there’s a clear split in consumption habits, according to eMarketer. In France and Germany, there’s a much greater willingness to pay for professionally produced digital video content.
Looking back, last year was a period of great change and disruption for some of the legacy video entertainment market leaders across the globe. As an example, the overall worldwide pay-TV market is expected to have grown by just 5 percent in 2014 — surpassing 924.4 million subscribers.
U.S. TV viewers have a high interest in access to premium channels online without having a pay-TV subscription to that network through a cable or satellite provider. Fully 64% of survey respondents were interested, with about one-third of that group “very” interested.
Brazil boasts the biggest online video viewing population in Latin America. In December 2014, 65.5 million unique online video viewers ages 6 and older lived in Brazil, translating to 86.5% of internet users in the country — that’s the highest penetration rate in Latin American nations.