Tag Archive | video

How Streaming Video Demand is Driven by Innovation

streaming video market research

Access to movies (50 percent) is the top reason why consumers pay for streaming video services; viewing complete seasons of TV shows (45 percent) is a close second and has increased 6 points in just six months.

Source: Digital Lifescapes

U.S. Digital Video Streaming Gained Momentum in 2016

TV streaming video market research

Nielsen conducted an analysis to determine how many U.S. homes own various devices and how data has trended over time. Today, just over 23% of TV homes own a digital streaming device such as an Amazon Fire TV, Apple TV, Google Chromecast or Roku, up from 19% in June 2016.

Source: Nielsen

Commercial Transmedia – Welcome to the Video Generation

transmedia storytelling market research

The gen.video continuum is intended to provide a general roadmap for the industry and give organizations strategic milestones to move to best in class transmedia storytelling that connects influencer marketing on social media with ecommerce.

Source: Realtime Report

Digital Games will Become $100 Billion Industry in 2017

video game market research

Aided by the adoption of popular franchises onto mobile devices, 2016 has seen strong growth in the number of games accessed on smartphones. Both new, optimized titles — in terms of engagement and revenue generation — and reworked classics have proved to be a hit with consumers.

Source: Digital Lifescapes

Virtual Reality Platforms Gain Many New Use Cases

virtual reality market research

With an influx of standalone VR devices, a greater range of use cases will be explored, broadening the gaming-focused VR market of today. Furthermore, ABI Research anticipates a total market size of $64 billion by 2021.

Source: Digital Lifescapes

New Enterprise Machine Vision Applications Gain Momentum

AR VR machine vision market research

“Machine vision is the driver behind advanced mobile AR solutions, particularly in education and marketing, and will define the future success of mixed reality solutions in the enterprise,” said Shelli Bernard, research analyst at ABI Research.

Source: Digital Lifescapes

Video Games Market M&A Reached New High in 2016

video games market research

Last year was a record breaker for games, with Digi-Capital’s Games Report 2017 recording $30.3 billion games deals in 2016. The $28.4 billion of games mergers and acquisitions (M&A) was 77% higher than 2014’s previous record, and $1.9 billion games investment was the second highest ever.

Source: Digi-Capital