The mobile communication subscriber landscape continues to shift and evolve as more markets reach saturation point across the globe. Most vendors have adjusted their product lines to incorporate low-cost mobile phone models that appeal to consumers in emerging nations, but a few still prefer to rely on the perception that their devices are worth a premium price.
Apple was the top smartphone vendor in China in the first quarter of 2015. Xiaomi slipped to the second position as it faced strong competition from other vendors in the low to mid-range segment of the market, while Huawei maintained third position.
The common application thread that define smartphones is that they are no longer just for talking and texting, but can satisfy many different needs — how a device fulfills those expectations generally decides the relative position within the market. Price is often a key deciding factor.
According to Juniper Research, a new Ultra-Low cost generation of smartphones are emerging, capturing large volumes of first-time mobile internet users within the emerging markets.