SVOD Revenue is Forecast to Reach $34.6 Billion by 2021
Revenues from subscription video on demand (SVOD) services, such as Netflix and Amazon, are set to more than double from $14.6 billion this year, to $34.6 billion in 2021. Netflix will now grow it’s U.S. subscriber base to be similar in size with leading traditional pay-TV service providers.
Source: Digital Lifescapes
More UK Firms Embrace All Content Marketing Channels
Content marketing is widespread in the UK — nearly nine in 10 marketers in the country use it. Tactics are tilting toward video, and YouTube has become a more important part of the landscape.
YouTube has Achieved 20% Share of U.S. Video Ad Market
YouTube’s net U.S. video advertising revenues will total $1.13 billion in 2014, according to eMarketer, accounting for 18.9% of the American digital video ad market. Though its video ads are growing at a rapid rate, YouTube’s potential is currently hindered in part because its video ad placements are not consistent across the board.
Global Online Video Platforms Market to Reach $800M in 2019
The global online video platform (OVP) market is set to double by 2019 as video rapidly becomes a critical means of stakeholder communication and collaboration for enterprises globally. A new analysis from Frost & Sullivan finds that the market earned a revenue of $369.4 million in 2013 and is estimated to reach $800.2 million by 2019.
via Frost & Sullivan
Branded Video Storytelling has Huge Upside Growth Potential
Worldwide branded video advertising views grew by 50% in 2013 — from 1.78 billion to 2.71 billion. Market analysis defined branded video as “all video produced by a brand and distributed online.”
Quarter-over-quarter growth was also impressive. After dipping to 1.71 billion in Q3 2013, total views rebounded, increasing by nearly 60 percent.
How U.S. Brands Use Music to Reach a Younger Audience
As more brands develop and market their own content, many are turning to music to attract younger target audiences. American Express, VEVO and YouTube are partners in “Unstaged” — a series that pairs musical acts with established actors and film directors for short vignettes.
VEVO is also a partner in “Nissan Tracks,” a series that features up-and-coming artists re-imagining popular songs.
Marketers Spend $5.60 Billion on YouTube Ads in 2013 Worldwide
YouTube will bring in about $5.60 billion in gross adverising revenues this year, according to eMarketer’s first-ever analysis of how much marketers spend on the platform.
After paying back advertising partners and video content creators, eMarketer expects Google to net $1.96 billion in ad revenues worldwide this year, that’s up by 65.5% over 2012.
More Marketers Plan to Increase Online Video Advertising in 2014
Digital video viewing is mainstream, and eMarketer estimates that 182.5 million people in the U.S. market, or 75% of all internet users, will view digital videos this year.
Video advertising spending will increase by more than 40% in 2013 as well. Nearly 70% of agency executives planned to advertise on YouTube in 2014, while nearly one-quarter expect to run video ads on Twitter and about one in seven on LinkedIn.
Transmedia: How VidCon Helps to Promote YouTube Producers
YouTubers post their videos hours, if not minutes, after creating them. This allows for a timely, spontaneous and authentic connection to develop between the YouTube personalities and their fans.
Topical issues can be addressed and the interactions can continue via transmedia, in the form of YouTube comments, Tweets, Facebook FB +1.51% posts, etc.
How Google Serves 25 Percent of North American Internet Traffic
Everyone knows Google is big. But the truth is that it’s huge. On an average day, Google accounts for about 25 percent of all consumer internet traffic running through North American ISPs. Three years ago, the company’s services accounted for about 6 percent of the internet’s traffic.
“What’s really interesting is, over just the past year, how pervasive Google has become, not just in Google data centers, but throughout the North American internet,” says Craig Labovitz.
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