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How Digital Technology is Revolutionizing B2B Events

events marketing market research

85 percent of B2B marketers say events are either “critical” or “very important” for accelerating the sales pipeline and driving revenue. In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group.

Source: Contently

Why Virtual Reality Apps are Gaining Momentum in B2B

virtual reality market research

Virtual Reality (VR) is often viewed through the lens of consumer-driven gaming, but in a recent B2B technology survey of 455 U.S.-based companies across nine vertical markets, ABI Research finds that while only 4 percent of respondents have VR in operation, 85 percent are at least in the stages of early investigation.

Source: Digital Lifescapes

3 Key Digital Transformation Trends for the Next Decade

digital transformation market research

Three significant business technology trends will enable business leaders to thrive over the next five to ten years. Artificial intelligence (AI), transparently immersive experiences and new digital platforms will provide the foundation that enables organizations to connect with new business ecosystems.

Source: Digital Lifescapes

Online Payment Fraud Detection and Prevention Apps

online fraud market research

A new market study from Juniper Research has found that spending on online fraud detection and prevention (FDP) solutions will reach $9.3 billion by 2022 — that’s an increase of 22 percent over this year’s anticipated spend.

Source: Digital Lifescapes

How Artificial Intelligence Can Create New Jobs for Everyone 

artificial intelligence market research

“Eventually, after the Industrial Revolution, there were at least as many jobs as there were before and they were better ones. The net result was an increase in productivity and in the number of people employed, which raised overall wealth.”

Source: World Economic Forum

How Artificial Intelligence will Transform Higher Education

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“We believe AI is a new scientific infrastructure for research and learning that universities will need to embrace and lead, otherwise they will become increasingly irrelevant and eventually redundant.”

Source: World Economic Forum

Digital Trust Matters in the Global Networked Economy

digital trust market research

“Of course, these new business models extend the methods of engagement and interaction that allow for something like a transaction on the internet between strangers who have never met – something not possible without mutual trust.”

Source: World Economic Forum