How Retailers will Apply Local Proximity Marketing in 2016

retail beacon proximity market research

With 82% of shoppers making their actual purchasing decision in-aisle, it’s no wonder that vendors are betting on beacons and indoor positioning systems to help marketers interact with consumers in real time.

Source: Forrester

Social Network Usage will Surge in Southeast Asia

global social network market research

Southeast Asia has some of the highest penetration of social network usage among internet users of anywhere in the world, according to eMarketer’s first-ever forecast for the region, which includes Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam.

Source: eMarketer

Public Cloud Computing Market will Reach $133 Billion in 2018

public cloud computing market research

Today, cloud computing is an essential enabler of forward-looking digital transformation projects that empower organizations across the globe. When combined with DevOps methodologies, these IT capabilities are helping developers rapidly build the infrastructure for new disruptive business models.

Source: Digital Lifescapes

Why Remote Worker Options will Gain Momentum in 2016

remote worker market research

Did you know that offering remote work options can reduce employee turnover by 50%? It can also dramatically cut operating costs. When insurance giant Aetna started allowing a large portion of their employees to work from home they were able to eliminate the need for 2.7 million square feet of office space, which saved the company $78 million.

Source: FOW

Global Video-on-Demand Market to Reach $263 Million in 2016

online video on demand market research

Revenues from the global video-on-demand (VoD) market are expected to top $263 billion by 2016 — that’s a 27% increase over the $207 billion the industry generated in 2014, driven by rapid consumer adoption and expanding Internet penetration in emerging markets.

Source: Ooyala

Big Data Analytics in Demand as a Key Marketing Skill for 2016

big data analytics marketing skills research

Traditional means of storytelling and getting customer engagement are giving way to highly innovative approaches. Marketers will have to be more tech-savvy than ever to grab and keep attention. Big data analytics will be an essential marketing skill in 2016.

Source: eMarketer

More Upside Growth for U.S. OTT Video Streaming Market

American video entertainment market research

The American video entertainment realm has continued to evolve during 2015. Market development in the traditional pay-TV sector has been particularly difficult. However, there are still some significant upside opportunities in video streaming.

Source: Digital Lifescapes


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