Why Worldwide Media Tablet Shipments will Decline -8%

media tablet market forecast

Media tablet shipments, inclusive of 2-in-1 devices, are expected to decline -8% in 2015, representing a notable slowdown from IDC’s previous forecast of -3.8%. Shipments are now expected to reach 212 million with the vast majority being pure slate tablets.

Source: IDC

Fitness Apps Drive Consumer Wearable Market in Spain

Europe fitness wearable market forecast

Fitness is a frequent reason for consumers to be interested in wearable devices. In Spain, the situation appears no different, with wearable device users selecting smart bands over other alternatives — and emphasizing health monitoring as a reason to buy.

Source: eMarketer

Why PC Market Growth is Now Expected to Resume in 2017

personal computer market forecast windows 10

Although IDC had expected the second quarter of 2015 to be a transition period, final results nonetheless shrank even more than expected due to the ongoing large inventory of notebook PCs from prior quarters and severe constraints posed by the decline of major currencies relative to the U.S. Dollar.

Source: Digital Lifescapes

Profile of Worldwide Digital Strategy Consulting Services

digital busoness strategy consulting services

IDC published three reports that cover three unique digital domains. As digitization shifts from a temporal to a foundational driver of everyday business across virtually every industry, effective digital business strategies become a competitive requirement.

Source: IDC

Mobile Reaches 51.9% of Digital Ad Spending in U.S. Market

mobile digital marketing advertising

This will be a benchmark year for advertising spending in the U.S. market, as the mobile channel surpasses desktop spending for the first time, eMarketer predicts. Mobile will account for 51.9% of total digital spending in 2015.

Source: eMarketer

African Broadband Internet Capacity Growth Fuels Economy

fiber communication internet Africa

According to the latest global market study by TeleGeography, new growth in international Internet capacity connected to Africa continues to outpace that of any other region. Internet access continues to drive local economic development across the African continent.

Source: Digital Lifescapes

Digital Transformation Change is Challenging for Many CEOs

CEO digital business transfromation

The pace of change in the digital world can be dizzying for any executive. But it is especially critical for the CEO and other top managers to get a good grasp on this shift in order to make good decisions. However, often the biggest hurdle they face in their digital education is themselves.

Source: World Economic Forum

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