Multi-Platform Market – How Video is Consumed in France

mobile video market research

In France, broadcast TV remains almost universally popular. But many consumers also watch TV on other devices and platforms, including PCs, tablets and mobile phones. Conversely, much digital video content can now be viewed on a TV set, as explored by eMarketer.

Source: eMarketer

Global Mobility Spending will Surge to $1.8 Trillion by 2019

enterprise mobility market research

According to IDC’s new Worldwide Semiannual Mobility Spending Guide, enterprise and consumer spending on mobile devices, software, and services will grow at a compound annual growth rate (CAGR) of 2.7% from $1.7 trillion in 2015 to $1.8 trillion by 2019.

Source: IDC

How Worldwide IT Spending will Reach $2.8 Trillion by 2019

strategic business technology market research

Business technology is a strategic investment for most CEOs that seek a lasting competitive edge in the marketplace. As a result, worldwide IT spending is forecast to grow from $2.46 trillion in 2015 to more than $2.8 trillion by 2019, according to the latest market study by International Data Corporation (IDC).

Source: Digital Lifescapes

Why the Federal Government is Investing in Cloud Services

government cloud services market research

Cloud services spending represents about 8.5% of all IT spending by the federal government for fiscal year 2016 (FY16), according to a new report from IDC Government Insights. That translates to a significant increase from the roughly 5% dedicated to cloud services in FY15.

Source: IDC

Mobile Internet Tech Investment Peaked in 2015 – What’s Next?

mobile internet investment market research

The $69 billion invested in Mobile Internet in 2015 was extraordinary, peaking in Q3 at $21B before dropping back to $16B in Q4. Mobile travel/transport and mCommerce took around 2/3 of all investment, with billions in lifestyle, food/drink and advertising/marketing.

Source: Digi-Capital

Exploring the Evolution of Cloud 2.0 Global Market Scenarios

hybrid cloud computing market research

Most industry analysts agree, cloud computing applications have gained new momentum in the global networked economy because they serve a purpose that Line of Business leaders demand — enabling the rapid deployment of compelling business models that are made possible via the adoption of digital transformation.

Source: Digital Lifescapes

Why Digital Marketers Look to LinkedIn for eCommerce Uplift

digital marketing ecommerce market research

Social commerce is nothing new, and social media sites continue to influence many eCommerce purchases, according to 2015 research. Purchases influenced by LinkedIn had the biggest average order value.

Source: eMarketer

Follow

Get every new post delivered to your Inbox.

Join 100 other followers