“In 2018, overall investment into digital transformation reveals a significant gap between, on the one hand, the US ($437 billion) and China, and on the other, Europe, the Middle East and Africa ($280 billion combined). This points towards a potentially major economic gap arising.”
“We expect the market for usage-based insurance (UBI) to grow substantially at a CAGR of ~40 percent during 2018-2020, with an estimated 35-40 million UBI policies in force by the end of 2020. This is certainly impressive growth.”
via Everest Group
The market for Industry 4.0 products and services is expected to grow to $310 Billion by 2023. That forecast is based on the state of I4.0 adoption across manufacturing verticals and the analysis of two distinct technological subsets.
via IoT Analytics
“Not only do workers feel more productive, but their employers also agree: 72% of companies with remote-work policies say they make workers more productive. Another 22% say remote workers are equally as productive, and only 3% say their workers are less productive at home.”
CMOs that invest in their in-house digital marketing capabilities and business model will benefit from a valuable in-house partner to collaborate with external creative and media agency partners. This provides both in-house and external agencies a role.
The proliferation of data breaches is happening at a time when marketers are becoming more reliant upon user data. In a survey of 226 CMOs worldwide, 42 percent of respondents said that protecting customer data is one of their top data-related challenges.