Fleet Management Systems will Adopt IoT and M2M Apps

Global IOT M2M market research

Increasing at a compound annual growth rate (CAGR) of 17 percent, the fleet management systems installed base in North America is expected to reach 12.7 million units by 2020.

Source: Digital Lifescapes

Paid Search Advertising Revenue will Reach $57.80 Billion

paid search advertising market research

This year, Google will generate $57.80 billion in total digital ad revenue worldwide, that’s an increase of 9.0% over last year. As Alphabet looks toward reporting quarterly results this week, Google’s advertising revenues represent 30.9% of the total worldwide market.

Source: eMarketer

Post-Brexit: the European Technology Market Outlook

EU technology outlook market research

After 7 percent growth in 2015, European technology spending will remain flat at €707 billion this year and grow by just 0.8 percent next year, according to the Forrester Research midyear forecast.

Source: Digital Lifescapes

SVOD Revenue is Forecast to Reach $34.6 Billion by 2021

OTT video market research

Revenues from subscription video on demand (SVOD) services, such as Netflix and Amazon, are set to more than double from $14.6 billion this year, to $34.6 billion in 2021. Netflix will now grow it’s U.S. subscriber base to be similar in size with leading traditional pay-TV service providers.

Source: Digital Lifescapes

Agile Marketing: B2B Commercial Storytelling, Just-in-Time

B2B Agile Marketing market research

Agile marketing is one approach that is factoring more prominently into the process at savvy brands and agencies. It is an iterative approach to planning and executing digital marketing activities derived from the frequently used Agile software development methodology.

Source: eMarketer

Information and Communications Technology Global Insights 2016

global ICT market research

ICT Facts & Figures 2016 shows that developing countries now account for the vast majority of Internet users, with 2.5 billion users compared with one billion in developed countries. But Internet penetration rates tell a different story, with 81% in developed countries, compared with 40% in developing countries and 15% in the Least Developed Countries.

Source: ITU

Exploring the Record $2 Billion AR/VR Technology Investment

augmented virtual reality market research

While Magic Leap’s $794 million round took the headlines, that mammoth investment was only 40% of the total invested in the 12 months to June 2016. The remaining 60% went into Augmented and Virtual Reality video, hardware, solutions and services, games, apps, advertising/marketing, tech, distribution and peripherals.

Source: Digi-Capital

Follow

Get every new post delivered to your Inbox.

Join 105 other followers