Why Advertising Fraud is a Serious Problem for Marketers

advertising fraud market research

Nearly half (48%) of respondents identified invalid traffic from bots and scripts as the most common type of ad fraud they encountered. That was followed by unauthorized rebrokering (13%), click cramming (13%) and ad stacking (10%).

Source: eMarketer

Why Open-Plan Office Spaces Will Disrupt Deep Thinking

open office market research

“If your job involves reading, writing, and thinking, it’s very difficult to do so in an open-plan office, where at any given time a handful of conversations, sounds from a neighbor’s computer, and other background noises can hijack your thoughts.”

Source: Strategy + Business

How Europe Can Build a Leading Technology Hub

tech economy market research

Silicon Valley holds less than 0.1% of the world’s population (3 million people) and yet they’ve launched nearly half of the most valuable tech companies in the world, with a valuation of more than $100 billion.

Source: World Economic Forum

How Digital Technology is Revolutionizing B2B Events

events marketing market research

85 percent of B2B marketers say events are either “critical” or “very important” for accelerating the sales pipeline and driving revenue. In total, events make up about a fifth of marketing spend at B2B companies, according to Forrester Research and Boston Consulting Group.

Source: Contently

Why Virtual Reality Apps are Gaining Momentum in B2B

virtual reality market research

Virtual Reality (VR) is often viewed through the lens of consumer-driven gaming, but in a recent B2B technology survey of 455 U.S.-based companies across nine vertical markets, ABI Research finds that while only 4 percent of respondents have VR in operation, 85 percent are at least in the stages of early investigation.

Source: Digital Lifescapes

3 Key Digital Transformation Trends for the Next Decade

digital transformation market research

Three significant business technology trends will enable business leaders to thrive over the next five to ten years. Artificial intelligence (AI), transparently immersive experiences and new digital platforms will provide the foundation that enables organizations to connect with new business ecosystems.

Source: Digital Lifescapes

Online Payment Fraud Detection and Prevention Apps

online fraud market research

A new market study from Juniper Research has found that spending on online fraud detection and prevention (FDP) solutions will reach $9.3 billion by 2022 — that’s an increase of 22 percent over this year’s anticipated spend.

Source: Digital Lifescapes