Digital Marketing Practitioners and Other Talent Unicorns

real digital marketing practitioners

The ‘Marketing Organizational Design and Strategy’ survey found that more than 40% of marketers plan to increase their use of agencies three to five years out. Why? The perception that agencies deliver superior quality or performance than in-house staff.

Source: Gartner

European CIOs Now Focus on IT Security and Transformation

europe IT investment market research

CIOs in Europe see themselves moving away from routine IT operational roles and thereby becoming true leaders of digital transformation. They’re also guiding their organization towards more strategic business technologies, according to International Data Corporation (IDC).

Source: Digital Lifescapes

Information and Guidance Aids the Journey to Hybrid Cloud

cloud computing market research

The road to cloud is not without speed bumps. Nemertes finds that just 35% of businesses have a centralized structure in place to manage their cloud service providers. Yet, only 41% have a cloud roadmap and strategy.

Source: No Jitter

How Wearable Scanners will Boost Business Productivity

wearable scanner market research

Wearable devices will be a key component of the potential upside opportunities for many vendors pursuing applications within the emerging Internet of Things (IoT) market. New use cases are being explored by a growing ecosystem of software app developers.

Source: Digital Lifescapes

Internet of Things Adoption Growing in Asia-Pacific Region

internet of things market research

Survey finds 25.2% of Asia Pacific (excluding Japan) organizations have launched Internet of Things (IoT) solutions, and an additional 46% plan to deploy in 12 months. Furthermore, 62% of organizations see IoT as strategic to their business in order to effectively compete in the market.

Source: IDC

Why Many UK Cyber Security Threats May Go Undetected

cyber security market research

IT security is top-of-mind for most UK business leaders. A recent Juniper Research market study revealed that three quarters of survey respondents believe they’re secure — even though half of those organizations also reported having previously experienced a cyber attack.

Source: Digital Lifescapes

How Digital Finance will Fuel Emerging Economy Growth

digital finance market research

Digital finance can provide access to financial services for 1.6 billion people — 880 million of them women — in emerging economies for the first time, McKinsey said. This is within reach because the infrastructure already exists.

Source: World Economic Forum