Customer Experience is a Key to Digital Transformation

digital transformation market research

Marketers talk a big game when it comes to prioritizing digital transformation, but executing innovative digital campaigns using siloed or outdated technology isn’t easy according to recent market studies.

Source: eMarketer

U.S. Utility Companies are Exploring New Digital Apps

industrial digital transformation market research

Digital transformation has begun to impact the industrial sector where maintaining security is a high priority. According to the findings from a recent survey of U.S. based utility companies, 40 percent of respondents believe that data security is the leading barrier to the adoption of new digital technologies.

Source: Digital Lifescapes

Western European IT Spending will Reach $453.8 Billion

Europe IT market research

Savvy technology vendors know the trend, CIOs and CTOs are laser focused on digital transformation projects that will fuel enterprise growth, enabled by new online business models and other strategic imperatives. That said, IT infrastructure investment within many markets is still relatively flat.

Source: Digital Lifescapes

How New Digital Transformation Projects Drive Growth

digital transformation market research

Technology has made good product launches more challenging. It has lowered the bar for product development, allowing companies and startups to roll out more launches more quickly and cheaply. Digital technologies in particular have allowed companies to rapidly pilot and scale new services.

Source: McKinsey & Company

Strong Encryption is Essential to Our Security, Not a Barrier

data encryption market research

Internet trust and secure communications are critical for growing the economy, spurring innovation, and promoting the free exchange of ideas in the United States. Any weakening of encryption will compromise the security of all users, stifle innovation, and reduce trust in the Internet.

Source: Internet Society

UK Considers Classifying Google and Facebook as Publishers

UK news media policy research

Karen Bradley, the UK culture secretary, has said the government is considering changing the legal status of Google, Facebook and other internet companies amid growing concerns about copyright infringement and the spread of extremist material online.

Source: The Guardian

Upside for Cloud ‘Infrastructure as a Service’ Offerings

cloud IaaS market research

Today over 70% of CIOs have a cloud-first stance. Over the past decade, we’ve seen growing acceptance among enterprise companies in running production and analytics workloads in public cloud infrastructure as a service (IaaS). This interest has fueled a whopping compound growth of 34.6% in IaaS spending between 2013 and 2016.”

Source: IDC