Tag Archive | technology

Huge Upside for Internet of Things in the Retail Sector

internet of things market research

The outlook for retailers have changed dramatically over the last few decades. This sector of the economy has shifted from a cash-driven, supply-driven industry to one that is very digitally-focused. The Internet has transformed retail. Where competition is most intense, innovation and market disruption are ongoing.

Source: Digital Lifescapes

Why B2B Buyers are Searching for Your Best Content Assets

B2B Content Marketing market research

The customer needs to be the primary design point for your content strategy – and your website will be the right place to foil content devils with great execution details. Buyers spend more time online researching and buying products, which means your content marketing practices must keep pace.

Source: Forrester

Upside for Industrial Automation and Robotics Technology

industrial automation market research

The emerging market for Internet of Things (IoT) technology is expanding. In particular, industrial automation and industrial robotics — a subset of industrial automation — continue to evolve after decades of growth globally.

Source: Digital Lifescapes

Marketing Technology: Data-Driven Path to Digital Growth

marketing technology market research

Marketing technology has become a fact of life, as new data from digital agency Squiz attests. Roughly two-thirds of senior marketers surveyed in Australia, the UK and the U.S. markets have invested heavily in marketing technology over the past year, the study shows.

Source: eMarketer

Why Martech Investment Lacks Recognition by the C-Suite

Global Martech market research

Over half of surveyed global marketers (52%) think that C-level executives don’t understand marketing, and only 35% think that their CEO strongly realizes the potential revenue uplift and saving of a Martech investment.

Source: Marketwired

Global Mobile Markets Revenue will Reach $1.67 Trillion

worldwide mobile market research

Connectivity services will represent the largest category of mobility spending in 2017. Combined, connectivity and hardware will deliver more than 95 percent of all mobility revenues this year, with roughly two thirds coming from the consumer market.

Source: Digital Lifescapes

Why Blockchain will Transform Traditional IT Investment

blockchain fintech market research

Securities industry incumbents will remain resistant even though open, decentralized systems can reduce the need for massive investments in computer hardware and IT security, as well as nearly eliminate the costs involved in clearing and settling trades. They don’t yet realize that the value proposition of the blockchain is embedded in decentralization.

Source: American Banker