Branded video ad views hit 2.89 billion in Q2 2014, that’s up from 2.48 billion in Q1 2014. However, poll results indicate that branded videos still have a long way to go as marketers try to catch up to consumer demand for such content.
That said, 75% of U.S. marketers said producing and delivering video was not a top priority.
The transition to digital marketing is still a huge challenge for many legacy marketers, so when they gain access to additional budget they choose to spend it on media that’s within their comfort-zone. That often translates into spending more on television advertising.
Global TV ad expenditure will reach $236 billion in 2020, up by 38 percent ($64 billion) from 2013.
Global smartwatch shipments grew over 400 percent Year-over-Year in Q2 2014. The market was again driven by Samsung and its Gear models, which have now branched out into Tizen and Android platforms. Sony, Pebble, Motorola, Qualcomm and others also have a presence.
The smartphone market in India has maintained its growth impetus with shipments achieving year-on-year growth of 84% in Q2 2014 and a quarter-over-quarter growth of 11%.
Future growth in the smartphone market remains quite high, as 71% of the Indian market is still on feature phones.
Rosy forecasts for consumer use of 4K or Ultra-HD video are overly optimistic, says TDG. While 4K will ultimately reach the mainstream, it will be a niche market for five years, with widespread viewing of 4K content arriving in 2019.
OTT streaming video will be the short-term driver of 4K, and pay-TV operators will likely follow.
In a recent survey by CivicScience, 70% of U.S. respondents said they unplug from their gadgets once or week or less. Some 43% said they don’t unplug from personal electronics at all.
People who are passionate about video, and those who work in tech, were least likely to unplug.
The U.S. tablet and smartphone video viewer audiences have grown steadily over the past two years and are poised to continue increasing at a faster rate than the adoption curve of those devices.
Seizing this opportunity, programmers and marketers are increasing the amount of video they produce for mobile.