There are exponentially more software choices available today and many of these applications are delivered via cloud computing services. And, with open source software components and platforms like Amazon AWS, it’s cheaper and easier for an entrepreneur to build an application and make it immediately available to a global customer base.
via Skyhigh Networks
New smartphones and an increased emphasis on emerging markets drove global smartphone shipments above 300 million units for the second consecutive quarter. According to preliminary data from IDC, vendors shipped a total of 327.6 million units during the third quarter of 2014 (3Q14), resulting in 25.2% growth when compared to the 261.7 million units shipped in 3Q13.
“The Internet also largely contributes to reducing the costs of imports and exports in the U.S., which the report estimates to be about 26 percent. The lowered costs increase the GDP by up to nearly $40 billion and increases employment wages by up to $2.4 million.”
Savvy advertisers are shifting to mobile and away from other media formats in order to drive customer engagement, reach consumers across platforms, build brand awareness and drive retail or online sales. More than 40% of U.S. advertisers will increase mobile ad spending over the next 12 months, at the expense of print advertising.
Back in 2003, Apple launched the iTunes Music Store with 200,000 songs offered at 99¢ each and forever changed the music recording industry. Apple has a history of being a disruptor — they’re the ultimate opportunist that knows how to exploit fear, uncertainty and doubt. Moreover, was the iPhone introduction a supreme Trojan Horse marketing strategy?
To explore the state of innovation, The Boston Consulting Group fields an annual innovation survey of thousands of senior-level executives. Since 2005, their survey has revealed the 50 companies that executives ranked as the most innovative. The interactive guide shows the changes to The BCG’s list of most innovative companies from 2005 to 2014.
A ground-breaking comprehensive census of London’s tech businesses launched today with a mission to map out the capital’s tech sector. The Great London Tech Census will bring together big data, individual interviews and an online questionnaire to create a detailed analysis of London’s tech cluster.
via Tech City News