Mobile Wallets Appeal to 66% of UK Adult Smartphone Users

Mobile wallets continue to rise in popularity in the UK, based on May 2014 survey by Marketing Sciences. The ability to collect loyalty points and redeem vouchers were the mobile wallet features of most interest.

Meanwhile, around one-third of respondents were interested in making payments up to £20 ($31.25).

via eMarketer

How the Mobile Channel will Boost Coupon Redemption

Smartphones are increasingly viewed by savvy marketers as a critical enabler — not merely of ubiquitous connectivity and interactivity, but as a means to engage in a meaningful way with their customers and prospects.

There will be 1.05 billion mobile coupon users by 2019, that’s up from just under 560 million in 2014.

via Digital Lifescapes

SDN Lab Trials Pave the Way for Production Deployments in 2015

According to Infonetics Research, a majority of survey respondents are currently conducting data center SDN lab trials or will do so this year — 45% are planning to have SDN in live production in the data center in 2015, growing to 87% in 2016. The top drivers for deploying SDN are improving management capabilities and improving application performance.

Software-defined networking (SDN) spells opportunity for existing and new vendors, and the time to act is now.

via Infonetics Research

Savvy CMOs and CIOs Learn How to Excel at Digital Marketing

Transformers: Age of Digital - eMarketer

Marketers better like change, because it’s coming. In a recent study, 88% of American marketing strategists said their firms were undergoing a formal digital marketing leadership transformation effort.

30% of CIOs and 25% of CMOs said digital transformation had brought about a need for cross-functional cooperation.

via eMarketer

Commercial Storytelling – Making a Lasting Positive Impression

More businesses are realizing what Nike has recognized — the power of storytelling. Business communication doesn’t just have to be bullet points, simple statements, or rhetorical rants.

A dose of the human element, emotions, and branded thinking can result in a memorable message.

via Entrepreneur

Upside Growth for Indoor Beacon Personal Proximity Applications

While the broad concept of the Internet of Things may be difficult for people to grasp, one basic concept is already familiar within the mainstream population — that being the practical benefits of GPS and location-aware technologies.

Indoor beacon applications will help to revive the GPS market, now forecast to reach over $3.5 billion in 2019.

via Digital Lifescapes

Virtualization Market Growing 10.35 Percent during 2014-2018

Virtualization services enable an organization to use existing servers and devices to run multiple resources using various applications without degrading performance. The benefits of Open Source virtualization are especially evident in terms of efficiency.

The analysts forecast the Global Virtualization Services market will grow at a CAGR of 10.35 percent over the period 2013-2018.

via PRNewswire

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