The relentless parade of new technologies is unfolding on many fronts. Almost every advance is billed as a breakthrough, and the list of “next big things” grows ever longer.
Not every emerging technology will alter the business or social landscape. It is therefore critical that business and policy leaders understand which technologies will matter to them and prepare accordingly.
In the midst of tremendous disruption, it is impossible to tell where the global media industry is ultimately heading. But a recent analysis from the Cisco Internet Business Solutions Group IBSG explores four possible future scenarios for the media industry.
While they do not “predict” the future, the scenarios help build our understanding of possible outcomes — and how various industry players could be affected.
Fueled by demand in emerging markets, worldwide pay-TV subscriber households grew by an impressive 8% in 2012.
In the cable TV industry, the majority of global subscriber growth occurred in the Asia market, led specifically by China, India and Vietnam. Other regions, especially North America and Western Europe, are experiencing little or no growth in cable TV households.
ABI Research predicts that subscribers of enterprise-grade mobile content management (MCM) solutions will grow at double-digit rates — to reach over 110 million subscriptions by 2018.
Smartphone subscribers of MCM will grow at a modest 12 percent year-over-year, whereas corporate-liable media tablet subscribers will grow by 21 percent over the next 5 years.
IDC now projects worldwide IT spending growth of 4.9 percent this year in constant currency, down from the previous forecast of 5.5 percent growth — and representing a slowdown from the 5.6 percent growth recorded in 2012.
That being said, it’s the savvy forward-looking executive leaders who continue to invest heavily in business technology adoption. They see a window of opportunity to deploy productivity-enhancing applications and thereby make a quantum leap ahead of their conservative competitors that lack the strategic foresight to act boldly.
Mobile service provider WiFi equipment revenue, including carrier WiFi access points and WiFi hotspot controllers, jumped 53% worldwide in 2012. Mobile operators are rapidly deploying WiFi access points with dual mode 3G/WiFi and LTE/WiFi small cells.
The global carrier WiFi equipment market is forecast by Infonetics Research to top $3.9 billion by 2017, primarily driven by mobile operators deploying carrier WiFi for data offload.
In 2013, 44% of U.S. households have at least one TV set connected to the internet, that’s up from 38% in 2012. And as more TVs are connected digitally, Over the Top (OTT) video viewing is rising quickly.
Traditional TV viewing is on the wane, and digital video is rising fast.