OpenStack Cloud Solutions are Now Gaining Momentum Globally

The history of OpenStack, an open-source cloud project, can be traced back to July, 2010 — when the original founders created a shared vision for their bold goal.

The passion of the initial developers was captured in a pragmatic mission statement: to produce the ubiquitous Open Source Cloud Computing platform that will meet the needs of public and private clouds regardless of size, by being simple to implement and massively scalable.

via TelecomTV

Why LinkedIn is the Go-To Place to Engage with B2B Buyers

A whopping 94 per cent of B2B brands maintain a regular presence on LinkedIn making it the most popular social channel in the B2B industry, according to a newly published Social Media Benchmarking Report 2014.

The professional social network has taken the crown from Twitter, which was named the most popular B2B social networking site in last year’s report.

via B2Bmarketing

Want to Reach U.S. Millennials? – They typically Ignore Advertising

When a January 2014 market study asked U.S. millennial smartphone users about the effectiveness of digital vs. traditional advertising, 36% said that digital ads were more effective.

However, the majority of male and female millennials ignore banner ads, and around two in five males and half of females didn’t pay attention to social media or search engine ads.

via eMarketer

British Embrace Mobile Internet and Savvy Marketers Followed

The mobile marketing channel is gaining momentum in the UK. Why now? Over one in four British consumers owns a media tablet, as advertisers spent a record £6.3 billion in 2013 to reach people via the mobile internet, according to a market study for the IAB.

Over one third (36%) of people accessing the internet are now doing so via their personal tablets, as tablet ownership grew 63% year-on-year.

via Digital Lifescapes

More Multi-channel Marketing Adoption Among UK Retailers

Retailers in the UK must think multi-channel when it comes to selling their wares. And the reality is, many of them already are. According to a recent report, a higher percentage of UK retailers used more sales channels in 2013 than they did in 2011.

In particular, 68% of survey respondents said they had a mobile presence in 2013, up from just 37% in 2011.

via eMarketer

Why Mobile Content Marketing Expertise is Not Optional

If you’re an American digital marketing practitioner and you’re not already optimizing content for the mobile channel, then you are missing both a strategic and tactical market development opportunity. Mobile internet use is a mainstream activity. Mobile media consumption is commonplace.

Review the latest market study findings and see for yourself — mobile content marketing matters.

via Digital Lifescapes

Growing Demand for OpenStack Developers and Architects

open-hybrid-cloud-OpenStack-Red-Hat

Across the globe, forward-looking telecom service providers and their savvy enterprise customers are joining the progressive movement to deploy Open Hybrid Cloud solutions.

The growing trend has created a demand for highly-skilled IT talent that can enable companies to achieve their business technology goals and objectives.

via TelecomTV

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