The Global Pay-TV Market Reaches $137B in Revenue
According to the latest market study by Infonetics Research, traditional pay-TV subscribers are now far less loyal than they used to be. That new independence has freed many from the expense of high-cost video entertainment services.
That being said, the cable TV industry is more characterized by churn than cord cutting, as subscribers take advantage of introductory pricing on satellite and IPTV subscriptions — typically, that’s 30-50 percent lower than their cable TV service fees.
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