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How Mobile Banking will Lead Financial Services Innovation

mobile banking global market research

Mobile banking is a global phenomena. Brazilians rely on smartphone banking apps to check their account balances and activity. The majority are also paying their bills primarily via mobile apps. Two thirds of smartphone users in Brazil already have those banking apps.

Source: eMarketer

How Mobile Messaging Apps will Transform Communication

mobile messaging software market research

More than 1.4 billion people worldwide will use a mobile messaging app this year. Double-digit growth is forecast through 2018, as 2 billion mobile internet access users worldwide flock to smartphone messaging apps for low-cost texting solutions, plus voice calls and video chats.

Source: eMarketer

Why U.S. Smartphone Apps are Likely to Lead Mobile Disruption

smartphone mobile messaging app software

Mobile network service providers are concerned by the dominant position that Facebook and Google maintain on the majority of American smartphones. Why are they anxious? Instant messaging was the Trojan Horse software app that has enabled both companies to position their future expansion into traditional telecom service offerings, such as voice and video communication.

Source: Digital Lifescapes

Mobile Messaging Apps Reach 1.4 Billion Users Worldwide

mobile messaging app market research

Mobile phone messaging apps will be used by more than 1.4 billion consumers in 2015, that’s up by 31.6% on the previous year — and 75% of smartphone users say they’ve already used an over-the-top mobile messaging app, such as WhatsApp and Facebook Messenger.

Source: eMarketer

Mobile Network Providers Rally to Defend Voice Service Revenue

mobile network hd voice market research

Mobile network service providers are focused on defending their traditional voice services from new market disruption that threatens to further erode their legacy business model. Armed with new technology and bold plans for more rapid deployment, savvy operators are responding to the incursion.

Source: Digital Lifescapes

Hosted Private Cloud Market will Reach $39 Billion in 2019

hosted cloud computing market research

The leading public cloud computing service providers will gain the lion’s share of all cloud-related revenue, but there are still market development opportunities for hybrid scenarios — where combinations of public and private cloud can be justified.

Source: Digital Lifescapes

Data-Driven Strategies Deliver Results for American Marketers

data driven marketing analytics market research

Marketers are spending more on — and generating more revenues from — their data-driven marketing efforts. A recent survey found that revenues enabled by the application of big data analytics grew for 45.7% of U.S. marketers, with 9% saying their revenues grew significantly.

Source: eMarketer


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