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Smartwatch Reset: Wearable Tech Vendor Reaction

smart watch market research

According to the Juniper assessment, multi-functional smartwatches are the most visible smartwatch category overall, but now that initial interest has waned, the segment is consolidating.

Source: Digital Lifescapes

How Personal Assistants will Transform Our User Experience

personal assistant market research

Gartner’s annual mobile applications survey found that 42 percent of respondents in the U.S. and 32 percent in the UK used VPAs on their smartphones in the last three months. More than 37 percent of respondents (average across U.S. and UK) used a VPA at least one or more times a day.

Source: Digital Lifescapes

Exploring the Common Barriers to Big Data Use in Marketing

big data analytics market research

B2B marketers in Western Europe and the U.S. are mostly optimistic about big data and its future. However, according to new research, less than half of those surveyed believe their organization is ready to apply big data today.

Source: eMarketer

Why Mobile Messaging Adoption Expands Worldwide

mobile messaging market research

More than half of the entire population of South Korea already use messaging apps, and several European markets are expected to tip past 50% soon. By 2019, 25.2% of world’s total population will be using mobile messaging apps.

Source: eMarketer

B2B Marketers Prepare for Cognitive Analytics Innovation

cognitive analytics market research

As businesses come to terms with tapping into artificial intelligence (AI) to improve operations, one key concern for B2B marketers is how it will be integrated effectively. Are you ready for cognitive analytics innovation?

Source: eMarketer

How Biometric Technology will Transform Mobile Security

biometric mobile security market research

The new research found that demand from businesses for methods that rely less on hardware will raise the profile of newer biometrics over the next 5 years — in particular, voiceprints and facial recognition technologies.

Source: Digital Lifescapes

Global Mobile Messaging Apps Reach 1.4 Billion People in 2016

mobile messaging market research

By 2019, more than one-quarter of the world’s population will be using mobile messaging apps, according to eMarketer. Mobile phone messaging apps are already used by more than 1.4 billion people in 2016 — that’s a Y-to-Y increase of almost 16 percent.

Source: eMarketer