“Looking at the marketing subtopics that influenced business over the years, we find only three: marketing communications, customer relationships and channel management. The only one consistently on an uptrend since the 2000s is marketing communications.”
via INSEAD Knowledge
“Continuous education and self-improvement are imperative to keep up with work and life in a rapidly changing world. A book by Bradley Staats explains the benefits of dynamic learning and outlines the methods of becoming more effective as a lifelong learner.”
In the context of the Fourth Industrial Revolution, there is a new demand to be an interdisciplinary and T-shaped person – that is, one who has an in-depth knowledge of a specific field, with sufficient knowledge in other fields outside their own specialization.
IDC estimates that the lack of available IT skills will result in over $90 billion in lost revenue annually in Europe by 2020. Across the globe, there is a huge demand to attract the right emerging skillsets needed to excel in digital transformation.
via IDC UKI
“Enterprise IT has a brand problem. It has lost trust with its customers — from C-suite stakeholders to individual contributors — who have come to associate IT with bottlenecks, frustration, constraints, and cost overruns.”
via MIT Sloan
CEOs are shifting how they fill talent gaps. Almost half (46%) of CEOs globally say significant retraining or upskilling is the most important initiative to close a potential skills gap, against just 18% who say it’s hiring from outside their industry.