Companies often say they embrace the concept and are making moves to change, or claim that they are already customer-centric. However, many can’t seem to fully commit to enacting the required operational, procedural and behavioral changes needed to be truly customer-first.
Marketers waste an average of 26% of their budgets on ineffective channels and strategies, according to recent survey findings. Half of respondents said they misspend at least 20% of their budgets. A few pessimists even believed they’re squandering more than 80% of their marketing budget. CMOs have a choice.
Our first finding is that storytelling isn’t so much a tactic as a mindset. And by that we mean, we’re all showing up every day to publish e-books, publish blogs, to get it done one day after another—and that’s good. But we find that Leaders and Visionaries really have a sense of purpose that’s much bigger.
Demand for blockchain solutions are accelerating across the globe. Given the maturity of the technology and the need for specialized skills and experience, the majority of blockchain spending in the near-term will be on business and technology services.
Distributed ledger technologies, or blockchain, is gaining momentum across the globe. What’s the appeal to apply the new eCommerce related benefits? There’s no proprietary owner or administrator. As a result, interest in open blockchain technologies — such as Hyperledger — are attracting many new ecosystem participants.