Chief Marketing Officers (CMOs) have a choice, embrace the future or cling to the past. To succeed today, they have to abandon mass-media thinking, and resist the urge to squander their budgets on trivial advertising or paid media. To compete, they must build teams of practitioners that are able to create content, not merely outsource work to agencies and contractors.
“So, what do purpose-driven leaders look like? The best way to understand a concept is with some real and tangible examples, so let me share a few examples of business leaders who I happen to know personally who exemplify these traits.”
via Chief Executive
“The 20th century economy was about resources under our feet while the 21st century economy is about the resources between our ears. In this context, human capital has emerged as a country’s most valuable economic asset. Indeed, the linkages between education, economic growth and prosperity are significant.”
via The Conversation
Today, many companies see open innovation — a process for sharing knowledge and ideas with other organizations — as a core part of their strategy for developing new offerings. The challenges to progress are political and cultural, not technical.
Stories of disruption flood the news and keep executives awake at night. According to Deloitte, nearly 90% of managers and executives surveyed expect “great” or “moderate” digital disruption, but fewer than half say their organizations are adequately preparing.
A real strategy involves a clear set of choices that define what the firm is going to do and what it’s not going to do. Many strategies fail to get implemented, despite the ample efforts of hard-working people, because they do not represent a set of clear choices.
“The hybrid marketer is a ‘new marketer’, with communication and creative skills, but at the same time is someone who sees it as part of his role to learn any new, emerging skill that might have relevance to achieving their objectives – data analysis included.”