“The hybrid marketer is a ‘new marketer’, with communication and creative skills, but at the same time is someone who sees it as part of his role to learn any new, emerging skill that might have relevance to achieving their objectives – data analysis included.”
Marketers talk a big game when it comes to prioritizing digital transformation, but executing innovative digital campaigns using siloed or outdated technology isn’t easy according to recent market studies.
IDC expects it will take until 2027 for 75% of organizations to have digitally transformed. Furthermore, by 2022, IDC also predicts that 80% of revenue growth will depend on digital offerings and operations.
“Influencers are the masters of their niches, and have established a high level of trust and two-way communication with their followers. They know how to incorporate a brand’s products and services into content people are watching and they do it very seamlessly.”