Tag Archive | talent

Quest for Customer-Centric Marketing Leadership

Quest for Customer-Centric Marketing Organizations

Companies often say they embrace the concept and are making moves to change, or claim that they are already customer-centric. However, many can’t seem to fully commit to enacting the required operational, procedural and behavioral changes needed to be truly customer-first.

via Gartner

The Proven Alternative to Marketing Budget Waste

The Proven Alternative to Marketing Budget Waste

Marketers waste an average of 26% of their budgets on ineffective channels and strategies, according to recent survey findings. Half of respondents said they misspend at least 20% of their budgets. A few pessimists even believed they’re squandering more than 80% of their marketing budget. CMOs have a choice.

Story-Driven B2B Marketing – Digital Transformation in Action

via eMarketer

Content Marketing: Few Real Leaders or Visionaries

Content Marketing: Few Real Leaders and Visionaries

Our first finding is that storytelling isn’t so much a tactic as a mindset. And by that we mean, we’re all showing up every day to publish e-books, publish blogs, to get it done one day after another—and that’s good. But we find that Leaders and Visionaries really have a sense of purpose that’s much bigger.

via Skyword

Opportunities for Blockchain Professional Services

Upside Opportunity for Blockchain Professional Services

Demand for blockchain solutions are accelerating across the globe. Given the maturity of the technology and the need for specialized skills and experience, the majority of blockchain spending in the near-term will be on business and technology services.

via Digital Lifescapes

Why B2B Marketers Need Authentic Content Creators

Why B2B Marketers Need Authentic Content Creators

Influencer marketing has gotten big enough that disclosing ties between brands and influencers is a necessity, not an option. Although compliance is growing, there are many examples where it doesn’t happen. Content marketing requires real employee talent, not hired outsiders.

via eMarketer

Why Investment in Blockchain Applications will Triple

Why Investment in Blockchain Applications will Triple

Distributed ledger technologies, or blockchain, is gaining momentum across the globe. What’s the appeal to apply the new eCommerce related benefits? There’s no proprietary owner or administrator. As a result, interest in open blockchain technologies — such as Hyperledger — are attracting many new ecosystem participants.

via Digital Lifescapes

How to Improve Trust in the Digital Economy

How to Improve Trust in the Digital Economy

The digital economy is one of the few growth certainties in an uncertain world. But the pace of this growth will not be determined by the rate of technological innovation itself. It will be determined by the people who use it.

via World Economic Forum