Infographic: Transmedia Brand Storytelling in Five Steps
Transmedia storytelling is a marketing buzzword that will be around for a while – and for good reason. Brand storytellers are being forced to create new transmedia experiences by integrating dynamic content, often co-created through audience participation.
Getty Images has released a new infographic explaining the effective transmedia storytelling can offer the consumer if done correctly.
via Marketing mag
Trackbacks / Pingbacks