Infographic: Transmedia Brand Storytelling in Five Steps

Transmedia storytelling is a marketing buzzword that will be around for a while – and for good reason. Brand storytellers are being forced to create new transmedia experiences by integrating dynamic content, often co-created through audience participation.

Getty Images has released a new infographic explaining the effective transmedia storytelling can offer the consumer if done correctly.

via Marketing mag

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About David H Deans

Principal Consultant and Founder of GeoActive Group USA - http://www.geoactivegroup.com - follow @dhdeans

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