Lessons Learned: The Successful Digital Reinventor

A new survey highlights the need for enterprise architects to facilitate digital transformations by managing technological complexity and setting a course for the development of their companies’ IT landscape.

via McKinsey

Improving Strategic Execution With Machine Learning

Machine learning (ML) is changing how leaders use metrics to drive business performance, customer experience, and growth. A small but growing group of companies is investing in ML to augment strategic decision-making with key performance indicators (KPIs).

via MIT Sloan

Enterprise IT Investment is Driven by C-Level Strategy

Worldwide IT spending is projected to total $3.7 trillion in 2018 — that’s an increase of 6.2 percent from 2017, according to the latest market study by Gartner. Senior executives and line of business leaders continue to drive many of the strategic IT procurement decisions.

via Digital Lifescapes

Savvy B2B Marketers Create High Quality Content

Creating high quality content that is focused on the audience across all buyer’s journey stages is a major goal for B2B marketers in 2018. A refined program should include strategic, efficient and innovative content created by a dedicated team.

via eMarketer

Many Strategies Fail Because They’re Not Actually Strategies

A real strategy involves a clear set of choices that define what the firm is going to do and what it’s not going to do. Many strategies fail to get implemented, despite the ample efforts of hard-working people, because they do not represent a set of clear choices.

Source: HBR

How to Develop a Winning B2B Content Strategy

“Most organizations are plagued with a lot of content rot. According to SiriusDecisions, 65 percent of all B2B content goes unused, either because it’s undiscoverable, irrelevant, or bad.” We can do better. Here’s how…

Source: Contently

Converged Infrastructure for a Network-Enabled Cloud

Cloud computing services supported by converged networks will create new opportunities for forward-looking senior executives to make informed decisions and gain significant new strategic competitive advantages.

Source: Digital Lifescapes

Why the Savvy C-Suite is Focused on Digital Growth

CEOs recognize how much their digital strategy influences business goals. Back in 2007, only 40% of CIOs were involved in strategic planning; now they’re regarded as some of the most integral members of the C-Suite.

Source: HBR

How the Digital Growth Pioneers Gained an Advantage

Most chief executives are now focused on growth during 2017. New growth is the primary business priority for 58 percent of CEOs, according the latest market study by Gartner — note, that’s up from 42 percent of CEOs in 2016. Moreover, product innovation and technology are gaining in significance.

Source: Digital Lifescapes

Customer Experience is at the Core of Digital Strategy

Digital disruption is a borderless phenomena that has reached all parts of the globe — including the Asia-Pacific region. According to the latest worldwide study by IDC, digital transformation (DX) is a key growth driver of the services market, requiring business and IT organizations to work together toward shared goals.

Source: Digital Lifescapes