How Technology Innovation is Disrupting the Energy Industry

Energy 2.0 is well underway. Whether it be Tesla Energy, SolarCity, Google, or another disruptive company that will soon achieve commercial viability, disruptive energy has already begun in some parts of the world.

via World Economic Forum

Commercial Storytelling Strategy is About Ideas, Not Data Metrics

Stories can create an emotional connection between readers and brands and promote loyalty among your audience. Instead of blindly following the numbers, etch your brand’s story through content marketing using these three tips.

via Forbes

2015 Global Connectivity Index – Explore a World of Opportunity

The 2015 Global Connectivity Index gives you in-depth analysis on how various countries are moving towards a connected, digitized economy. Covering 50 countries and 90% of the world’s population, the 2015 GCI sheds light on the growing opportunities around the world.

via Huawei

Why Nations in Asia-Pacific Lead Technology Innovation Policy

Singapore, which expects to pilot self-driving cars and automated homes in 2016, has a nationwide high-speed fiber optic network and 87% broadband penetration as of 2014. They also lead the World Economic Forum global ‘Networked Readiness Index’.

via Internet Society

U.S. Retailer Online Marketing Channel Performance in 2015

In the first half of 2015, U.S. eCommerce revenue grew by 10.8% compared to the same time period in 2014. Moreover, eCommerce transactions grew by 11.6% year over year — the mobile channel continues to gain share (now at 27.5% of the total).

via Custora

European Media Tablet Market Recovers from Small Downturn

The Western European media tablet market stabilized in Q2 2015, with total shipments contracting annually by 1.2% and reaching 7.5 million units. This decline resulted from weak demand for consumer tablets and increasing interest in enterprise 2-in-1 devices.

via IDC

Ad-Blocking: the Compelling Content Marketing Justification

Thanks to ad-blocking, many of the web’s most informed users have a very different internet experience than the ones marketers and publishers have built: no display or pre-roll video ads, no re-targeted ads and no native ad content.

via eMarketer

Why the Asia-Pacific Region still Leads Fiber Broadband Growth

Fiber-optic communications infrastructure is an economic catalyst within the developed regions of the world. In North America, Google Fiber is slowly entering new markets — such as San Antonio, Texas — but these deployments are a relatively small part of this broadband network evolution story.

via Digital Lifescapes

Mobile Wallet Apps will Advance in 2015 within U.S. Market

Though some research suggests that interest in Apple Pay is minimal among U.S. merchants, other studies indicate this will change in the coming years. Meanwhile, just 13% of retailers in North America this year had already agreed to accept Apple Pay.

via eMarketer

How Music-as-a-Service is Transforming the Industry

Recorded music is the most mature segment of mobile entertainment. Given the current spread across competing platforms, it’s clear that online digital distribution is now the core of that industry. And, when offered a choice, fewer people will opt to own copies of music recordings.

via Digital Lifescapes