For the savvy digital wallet provider, the fintech revolution in online payments and person-to-person remittance has enabled several new players to achieve a growing presence across the global financial services and retail ecosystems.
“Over the past 40 years, the asset focus has completely flipped, from the market being dominated by 83% tangible assets in 1975 to 84% intangible assets in 2015. Instead of manufacturing coffee pots and selling washing machines, today’s corporate giants offer apps and connect people.”
via MIT SMR
“Our conversation with marketing leaders suggest these budgets are fluid. Some are hard-pressed to make a business case to restructure or increase budgets for staff. On many to-do lists: Bring activities in-house, such as media planning and buying, and make better use of their agencies.”
The future of both blockchain and the digital economy is still undetermined; however, the technology is evolving quickly and so far it is clear that there are compelling use cases for the mining, metals and connected value chains.
In a survey of 50 CFOs in the U.S., respondents said one of their biggest concerns about their marketing organization is that CMOs measure in ‘vanity metrics’. The surveyed CFOs concluded that many data points digital marketers use (views, clicks) don’t matter to their ultimate goals.
Chief Marketing Officers (CMOs) have a choice, embrace the future or cling to the past. To succeed today, they have to abandon mass-media thinking, and resist the urge to squander their budgets on trivial advertising or paid media. To compete, they must build teams of practitioners that are able to create content, not merely outsource work to agencies and contractors.
Technology innovation is driving a rapid rate of change that has fueled unprecedented value creation, particularly for tech’s biggest winners, while disrupting incumbents in many industries. Major trends that will continue to strengthen in 2018 include e-commerce, cloud computing, digitization, online advertising, big data analytics, and the sharing economy.
Source: T. Rowe Price