American Pay-TV Subscribers Likely to Decline Further in 2015

The phenomenon of cord shaving, or consumers spending less on pay-TV, jumped from 26% last year to 35% in 2014.  Now, more than half of consumers under 35 say they spend less on cable than they used to because they use internet video instead. The percentage of consumers who considered cancelling cable service has doubled since 2010 — from 15% to 30%.

via Altman Vilandrie