Malware Study Finds Significant Rise in Mobile Infections

In the first half of 2015 report, Alcatel-Lucent estimates that 80 percent of malware infections detected on mobile networks have been traced to Windows-based computers. This finding represents a significant change from 2013 and 2014 when the source of mobile network infections were roughly split 50:50 between Android and Windows-supported devices.

Source: Alcatel-Lucent

Why Digital Marketing is the Catalyst for Digital Business

The top priority for digital business front-runners is adopting new technology (70 percent). The next highest priorities — creating a highly collaborative environment (56 percent) and supporting customer-driven technology change (53 percent) — represent responses to an external stimulus and are characteristic of a healthy digital business.

Source: Digital Lifescapes

IT Security Appliance Market Continues Growth Trajectory

Worldwide vendor revenues increased 9.6% year over year to $4.9 billion, and volume shipments expanded to 1.1 million and grew 8.8% year-over-year. For 2Q15, worldwide vendor revenues increased 12.2% year-over-year to $2.6 billion, marking the 23rd consecutive quarter of revenue growth.

Source: IDC

Why Global Traditional Ad Spending is Trending Downward

Global ad spending will continue to grow, but more slowly than previously forecast by eMarketer. In 2015, total worldwide advertising spending will reach $569.65 billion. This figure has been adjusted downward from $577.79 forecast in March, due to lower-than-expected ad spending in Latin America, North America, and Western Europe.

Source: eMarketer

Healthcare Wearable Device Apps Gain Momentum in 2015

In 2015, the wearable technology market will reach $24.2 billion. However, 74 percent of that growth will be with mature wearable product categories — such as smart watches, wireless earphones and blood glucose test strips, according to the latest market study by IDTechEx Research.

Source: Digital Lifescapes

Smart Cities and Digital Projects Fuel Middle-East IT Growth

The biggest verticals in the region — contributing to nearly 74% of overall Middle East IT spending in 2015 — will be the consumer, public, communications, and finance sectors. The fastest growing verticals will be the transportation, public, and energy sectors, as much of the large-scale infrastructure upgrade projects planned by the region’s governments are focused on these areas.

Source: IDC

How Hyperscale is Driving the Disk Storage Systems Market

The ongoing adoption of cloud computing has shifted the demand for storage systems. Total worldwide enterprise storage systems revenue grew by 2.1 percent year-over-year to reach $8.8 billion during the second quarter of 2015 (2Q15), according to the latest worldwide market study by International Data Corporation (IDC).

Source: Digital Lifescapes

Why Content Marketers Embrace Visual Storytelling Concepts

65% of senior marketing executives surveyed believe that visual assets are core to how their brand story is communicated. The majority believes the importance and use of visual assets (50% for photography, 60% for infographics and 79% for video) will only grow in the future.

Source: MediaPost

Global Networked Economy Reaches the Developing Nations

Although just 43% of the world’s population is connected to the Internet today, the combination of increasing computing power on software-powered smartphones and decreasing connectivity costs is driving exponential growth in Internet access, providing a helping hand for entrepreneurs in developing countries.

Source: World Economic Forum

4G LTE Mobile Reached 755 Million Subscribers Worldwide

4G Americas says that LTE continues to grow with nearly 755 million total connections reported worldwide as of 2Q 2015 — that’s a 141 percent increase year-over-year. North America continues to lead the ranking in LTE market share at 47.5 percent — compared to the overall global market share of 10 percent.

Source: 4G Americas