Mobile-First Marketers in France Follow the Key Consumer Trends

mobile first marketing EU market research

For the first time, household penetration of mobile phones in France has exceeded that of fixed telephones — 92% of respondents to a recent study had at least one mobile phone in their home, compared with 89% who had a legacy wireline phone.

Source: eMarketer

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About David H. Deans

Principal Consultant and Founder of
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