Connected TV Users Downgrade or Cancel Pay-TV Services

According to a new report from The Diffusion Group, adult broadband users with an Internet-connected TV are twice as likely as those with non-net-connected TVs to be “highly inclined” to cancel their current pay-TV service.

“For years, the casual relationship between the two behaviors has been questioned, and rightly so,” notes Michael Greeson.

via TDG

How Greed is Reducing American Pay-TV Loyalty

When consumers were asked which service they would cut first if they had to save money, a whopping 76% said they would get rid of their pay-TV service.

Cable subscribers are as mad as hell, and maybe — just maybe — they finally aren’t going to take it anymore.

via CNN

Global Pay-TV Set-Top Box Market Reached $4.4 Billion

The global set-top box market — IPTV, cable, satellite and DTT STBs, and OTT media servers — totaled $4.4 billion in 1Q13, a decline of 5% from 4Q12.

“Cable set-top boxes bucked the seasonal trend in the first quarter of 2013, notching modest gains in both revenue and shipments,” reports Jeff Heynen, principal analyst at Infonetics Research. “China and India remain strong and growing markets for low-end digital STBs, while Latin America continues to ramp. Meanwhile, North America also grew, thanks to increasing shipments of video gateways and clients.”

via Infonetics Research

Global Pay-TV Subscriber Households Reach 800 Million

Fueled by demand in emerging markets, worldwide pay-TV subscriber households grew by an impressive 8% in 2012.

In the cable TV industry, the majority of global subscriber growth occurred in the Asia market, led specifically by China, India and Vietnam. Other regions, especially North America and Western Europe, are experiencing little or no growth in cable TV households.

via MRG

Market Upside for Multi-Screen Video Delivery via Gateways

According to Infonetics Research, residential gateways are critical to ensuring the successful delivery of these services within the home — particularly new video services.

Their most recent survey shows that the percentage of service providers offering multi-screen video — wireless delivery of video to mobile phones, PCs, and tablets — using a residential gateway device is growing quickly, from just 6 percent today to 50 percent by 2014.

via Digital Lifescapes

Why Wall Street will Downgrade U.S. Cable Pay-TV Providers

At the end of 2012, the top nine cable companies in the U.S. market — representing about 90% of all cable subscribers in the country — had a total of 51.3 million pay-TV subscribers.

The top cable providers lost nearly 7 million video subscribers over the past five years, and more than 8 million over the past ten years.

Moreover, the penetration for cable pay-TV — where it is available — has decreased from 57.5% to 42.3% over the past ten years.

via LRG Research

How ‘TV Everywhere’ Apps are Rarely Adopted or Used

The “TV Everywhere” initiative was launched in June 2009, but has failed to gain any meaningful market traction with pay-TV subscribers.

Digitalsmiths found that 26% of respondents with tablets had downloaded their pay-TV service provider’s tablet app.

But even of those who had downloaded the app, only 18% said they’d used it, suggesting that consumers still have not integrated it into their routines.

via eMarketer

Huge Pay-TV Upside in Middle East and North Africa

The number of pay-TV homes in the Middle East and North Africa will double between 2011 and 2018 to 16.0 million, according to Digital TV Research.

DTH will continue to dominate pay-TV revenues, taking 71% of the 2018 total.

DTH revenues will be $3.39 billion in 2018, up by more than $1 billion on 2012 and more than double the 2008 total.

via DigitalTV

Market Study Suggests U.S. Pay TV Peaked in 2011

It’s finally happening. The number of Americans who pay for cable-like TV products is declining, says a research forecast that claims subscriptions peaked at nearly 101 million in 2011 — but will decline to less than 95 million by 2017.

The stats come by way of research group TDG which presented the findings in this chart.

The first cable decline is a tipping point, not a revolution.

via paidContent

The Streaming Video Upside Market Opportunity in 2013

Today, consumers have a vast array of choices for accessing premium video content. But online video, particularly streaming, is the fasting growing category.

In the United States, 48 percent of consumers have increased their streaming in the last two years.

And while free/ad-supported video is the most common, opportunities for monetizing content are being driven by the convenience of multi-screen access and the growing breadth of content.

Via Cisco IBSG